The Song In Gillette’s Winter Olympics Commercial

I haven’t really been watching the Winter Olympics. But I have noticed that many people are searching my blog looking for the name of a song in a Gillette Olympics commercial. Is this the one? It’s a quality spot, with solid copy and visuals. Oh, and the song is “When I’m Small” by Phantogram. A pretty cool tune, too.

What’s That Song? Part XXIV

Artist: Alyssa Bonagura, Song: “I Make My Own Sunshine”

I like a lot of Lowe’s commercials. They are often very colorful and have nice songs to match. This is another good one. Alyssa’s got a beautiful voice.

Artist: Wolf Gang, Song: “Lions in Cages”

Sweet GMC Terrain ad. Surfing does seems like much more fun than being at work. And the song sounds great…very atmospheric.

What’s That Song? Part XXIII

Artist: Ra Ra Riot, Song: “Boy”

I wrote about this Honda Civic commercial back in October, but now it’s getting played again. I still think it’s a pretty stupid and self-absorbed ad, but the song sounds great.

Artist: The Kicks, Song: “Good Morning”

A new Lowe’s commercial. The smell of freshly cut grass really is nice…well, except for my allergies. The visualization of the smell that Lowe’s uses is a little too evocative of a noxious gas for my tastes though. And if morning also involved waking up to this crappy song, I think I’d just go back to sleep.

Artist: Oxford, Song: “Naked Eye”

Another new Lowe’s commercial. Nice and colourful. I like the song, it be catchy.

Artist: The Features, Song: “How It Starts”

Hot, hot commercial for the 2013 Ford Mustang. Looks and sounds great.

What’s That Song? Part XXII

This edition of What’s That Song will be all car commercials. These are all ads that have been shown a lot during the NCAA Tournament.

Artist: The Pogues, Song: “If I Should Fall From Grace With God”

It’s St. Patrick’s Day, so this Subaru Forester commercial with The Pogues seems like a good place to start. It’s definitely a fun and jaunty song. But something seems a little odd about using a song that sounds like a drinking anthem in a commercial about driving a kids hockey team around.

Artist: Spandau Ballet, Song: “True”

Spandau Ballet’s “True” has become an ’80s standard and it’s put to good use in this Chevy Malibu Eco ad. The backseat guy who says “that’s Spandau Ballet” is Ben Weber, who is probably best known for being the Geico Caveman, the uncomfortably gassy Gas-X man, and NOT Tom Hanks or Tom Hanks’ brother.

Artist: Neon Trees, Song: “Everybody Talks”

Neon Trees…one of those bands I’ve heard of but never knowingly heard. Alright. It’s a decent song in this Buick Verano commercial. But the lead singer looks like an idiot.

What’s That Song? Part XXI

Tonight, on a very special What’s That Song, all the commercials are from tech companies.

Artist: Air, Song: “Alone in Kyoto”

This supremely relaxing and pleasant commercial is for Samsung’s Galaxy Note. Which is notable, because the first Samsung Galaxy Note commercial, aired during the Super Bowl, was anything but relaxing. I kinda liked it because of the goofy energy, but this is much different. “Alone in Kyoto” comes from the Lost in Translation soundtrack. That’s a movie I should see sometime, but haven’t gotten around to. I’m pretty bad at seeing movies.

This iPhone 4S commercial does a nice job of simplifying the idea of cloud computing with iCloud. I like the song too, but I can’t actually find who it’s by. When I do, I’ll put it up.

Artist: Violent Femmes, Song: “Blister in the Sun”

Something tells me that a church choir wouldn’t be singing a song rumored to be about masturbation. And it’s a classic but it also feels strangely symbolic that HP, a company with some recent troubles, would use a song from almost 30 years ago.

What’s That Song? Part XX

Artist: Elvis Presley, Song: “Can’t Help Falling In Love”

An artistically pretty commercial for Axe paired with a classic Elvis song. Although I think I actually like the UB40 version better. And I guess anarchy would result if people dropped everything the instant they saw someone they were attracted to.

Artist: Rusted Root, Song: “Send Me On My Way”

Enterprise has been using “Send Me On My Way” in its campaigns for the last year. That song makes a lot of sense for a rental car company. It’s a tune that most people know, but a lot don’t know what it’s called and even fewer are aware of the artist. A deeply evocative song, it conjures up images of carefree childhood imaginations and adventures…and it’s probably most famous for its use in the movie Matilda.

What’s That Song? Part XIX

I haven’t done one of these in a long time…December 6th was the last. So here’s another.

Artist: Ryan Tedder, Song: “I’ve Gotta Be Me” (Original by Sammy Davis, Jr.)

A rather confounding commercial for Dr. Pepper. Interesting, but full of contradictions. The full version of the song actually isn’t on YouTube, but based on the commercial and preview version, it sounds incredibly corny. Ryan Tedder is also the lead singer of OneRepublic.

Artist: Crown Loyal, Song: “You Can’t Stop Me”

Kinda tired of the Geico Gecko, but this one where he crosses the Brooklyn Bridge is entertaining. The Crown Loyal song is pretty good too.

Artist: Wang Chung, Song: “Everybody Have Fun Tonight”

The song is so ’80s and ridiculous. The commercial is also ridiculous (and called “Joylicious”).

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