Tuesday Throwback: The Classic Got Milk? Commercial Featuring An Alexander Hamilton/Aaron Burr Buff

Yesterday, the Milk Processor Education Program announced that it was dropping the long-running “Got Milk?” slogan in favor of the somewhat dubious “Milk Life” tagline. “Got Milk?” was first introduced by the California Milk Processor in 1993, and was adopted nationally in 1995. “Got Milk?” ads featuring celebrities with milk mustaches became ubiquitous, and “Got ____?” became a sort of stand-in catch phrase.

The introductory “Got Milk?” TV spot debuted on October 29, 1993, and is often considered one of the best ads of the 1990’s. Created by Goodby, Silverstein & Partners and directed by Michael Bay, it starred an incredibly hapless man. He’s a history buff whose home is filled with artifacts related to the duel. By sheer happenstance, he’s called by a radio station whose contest question asks who shot Alexander Hamilton in the duel. Unfortunately for our unlucky protagonist, he is in the middle of eating a peanut butter sandwich with no milk to wash it down, and his muffled “Aaron Burr” response isn’t recognized. No $10,000 for him. Hilarity and horror. Classic.

Mila Kunis Is The New Face Of Jim Beam

The world’s most popular bourbon now has a new spokeswoman: Mila Kunis. While it might seem like an odd choice, she’s apparently a bourbon fan. I’ve posted a few of the Jim Beam spots below, and I like them a lot. They’re well-shot and I especially like the historical focus of the first ad. Of course, having Mila Kunis doesn’t hurt either.

The Song In Gillette’s Winter Olympics Commercial

I haven’t really been watching the Winter Olympics. But I have noticed that many people are searching my blog looking for the name of a song in a Gillette Olympics commercial. Is this the one? It’s a quality spot, with solid copy and visuals. Oh, and the song is “When I’m Small” by Phantogram. A pretty cool tune, too.

Tuesday Throwback: Burger King’s TenderCrisp Bacon Cheddar Ranch Song, Performed By Darius Rucker

This was a really catchy one. It’s a sandwich I never had, but one that sounds great. Fried chicken, bacon, cheddar, ranch…all good. The song is apparently to the tune of “Big Rock Candy Mountain.” Darius Rucker played a singing cowboy, which sort of marked his transition from Hootie & the Blowfish singer to country singer. Brooke Burke appears as a cowgirl too.

This Bell’s Whisky Commercial From South Africa Is Fantastic

The story of an elderly man learning how to read seems like an odd one for a whisky ad. But this South African Bell’s Whisky spot created by ad agency King James and directed by Greg Gray makes it work beautifully. We see the man slowly learning to read…he makes some mistakes along the way, but sticks with it. The payoff is absolutely triumphant and heartwarming. Here’s the ad, followed by a behind the scenes video.

The Super Bowl Is Over…Some Thoughts

This year’s Super Bowl was a big disappointment. The game, which figured to be an evenly matched event between the NFL’s top offense and top defense, ended up being a 43-8 rout. The ads were equally mediocre. There were some good ones…I enjoyed Toyota’s spot with the Muppets and Terry Crews and Coca-Cola’s “America the Beautiful” was quite nice too. But there was only one ad that stood out as being an instant classic. That of course, was Budweiser’s “Puppy Love” which was a landslide winner for the Super Bowl’s best commercial. It was a great one, but after being online since Wednesday, it wasn’t a surprise to millions. It aired in one of the most expensive times during the game, right after the 2-minute warning, in what was expected to be a pivotal moment in a close game. But since it was a blowout, many people had probably tuned out by then.

And here’s a commercial that’s been lighting up the Internet today. This 2-minute spot only aired in Savannah, Georgia, and dramatically tells the story of lawyer Jamie Casino. It’s awesome, so you should watch it right now.

 

 

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