Work I’ve Done: Farberware…Decades Of Durability

Farberware is reasonably priced cookware with a reputation for strength and durability. This campaign conveys the message of durability by showing young men at different times in their lives and how they interact with Farberware. From the little kid banging on the pots, to the college-bound kiddo enjoying his favorite meal, to the befuddled Casanova, Farberware remains a constant.

FARBERWARE_1.jpg

FARBERWARE_2

FARBERWARE_3

FARBERWARE_4

Work I’ve Done: The Insect Cookbook…Strangely Delicious

The Insect Cookbook is a real cookbook which was published in 2014, and includes many recipes in which insects play a focal part. It makes a case for insects as a good source of protein and a sustainable staple of a human diet, requiring much less energy and resources than a Western meat-centric diet. Indeed, insects are eaten in many parts of the world. My campaign seeks to “de-grossify” the consumption of bugs. Our cultural mores instruct us against eating them, but if these habits change…this behavior will just become normal. The visuals in this campaign were created by art director Hayley Brearton.

INSECT_1

INSECT_3

INSECT_2

 

Work I’ve Done: Orbit…Minty, Not Stinky

In addition to writing about ads, I’m also an aspiring copywriter myself. So I’m going to put up some work that I’ve created. Enjoy!

When your breath stinks, it doesn’t matter how smart, charming, or good-looking you are. Your breath stinks. End of story. Using exaggerated pictures of a mouth and notoriously odorific foods (fish, onions, pickles), this Orbit campaign conveys that bad breath is all that other people can see. And smell, obviously. Visuals were created by art director Hayley Brearton.

ORBIT_1

ORBIT_2.jpg

ORBIT_3

 

 

%d bloggers like this: