Honda Says Safety Is For Everyone, And Thankfully Mark Doesn’t Get Hit By A Car

By all accounts, Mark is a great guy. He’s the best husband and father you could ask for, a fantastic big kid as a brother, and a swell best man (just keep him off the dance floor). He’s also an uncle who taught his nephew and stops by his mom’s, just to chat. Mark’s boss thinks the place would fall apart without him. But what would life be like without Mark? We see the impact it would have when Mark has a close call and almost gets hit by a car. But luckily that car is a Honda, which makes vehicles that can brake before you do. It’s a powerful spot.

That Honda Commercial With “Crazy In Love”

These new Honda spots show prospective buyers in such a state of ecstasy that we see and hear choirs singing in their minds. Among the songs are Beyonce’s “Crazy In Love”, Kelly Clarkson’s “My Life Would Suck Without You”, and one that I had to look up…The Go-Go’s “Head Over Heels.”

This Terrible Honda Civic Commercial With The Now Possibly Broken Up One Direction

Lately, this one for the has always been shown for me as a pre-roll ad on YouTube. I know I’m not the target audience for One Direction and maybe I have some Stan Marsh syndrome going on, but this ad is dreck. Maybe if they indeed have broken up, it’ll stop being shown. I can only hope.

This Honda Civic Commercial Has A Super Catchy Song And Great Visuals

“The Dreamer” has some really cool, engaging visuals based on the imagination of a Honda Civic designer. And that catchy song is “Walking on a Dream” by Empire of the Sun. A very nice ad from Honda.

Honda’s Stunning “Paper”

This visually engaging new ad from RPA tells the story of Honda on paper. Here’s more information from Adweek.

The 2013 Joshys: Just Missed The Cut

Here we are near the end of the year, and so it’s time for the 3rd edition of The Joshys. In previous years, I avoided an overdone top 10 format, and instead went with some more interesting awards and categories. This year, I’m doing a top 10. Whatever. As always, the only requirement is that I must have written about each ad for it to appear on the list. That means some qualified candidates (The Epic Split and Camp Gyno, for example) didn’t make it. Before diving into the best of 2013, I’m going to mention five commercials that just missed the cut. These aren’t in any particular order.

Foot Locker’s “All Is Right”

I have a special appreciation when people are able to poke fun at ridiculous incidents from their past.

Coca-Cola: Here’s To Falling

An extremely cute and innocent ad about two young people “falling” at a Six Flags. The great “here’s to falling” tagline would prove unfortunate months later when a woman fell to her death off a Texas Six Flags roller coaster. Apparently, the ad was still being played in movie previews days later. Oof.

New Era’s Jackie Robinson Tribute

A quiet, classy, and moving tribute to an American hero.

GoPro’s Kitten Rescue

Oh man. This one made me so happy when I watched it, and then so bummed when I did a little digging into the aftermath. Nevertheless, it’s great work.

Honda’s Hands

I had kind of forgotten about this Honda ad, so I had to watch it again. Very simple and very compelling.

Those Annoying Honda Hashtag Commercials

I used to hate Twitter, but over time, it’s become one of my most visited sites. It’s great for breaking news and to get a pulse on what’s happening in the world. Still, I find myself annoyed by constant tweeters (I don’t need to know EVERY detail of your life) and overuse of hashtags. For some reason, the word “hashtag” just bothers me. Incorporating real tweets is a somewhat interesting and interactive strategy, but I find these new Honda ads to be quite smarmy. “Hands” it is not. And in case you were wondering, the female dealer in the first spot is played by Jen Drohan.

Honda’s Spectacular Hands

“Hands”, a great new video from Honda, created by Wieden+Kennedy London, has racked up close to 2.5 million views on YouTube since being uploaded on July 3. Quite an impressive total, especially since it’s fairly long for an ad at nearly two minutes. And it’s well worth it. Maybe it’s not as classic as the “Cog” Honda ad (which gets referenced in the beginning and end of “Hands.”) But still a stellar piece of work and a compelling way to show off the company’s skills. This feels like an award winner.

What’s That Song? Part XXIII

Artist: Ra Ra Riot, Song: “Boy”

I wrote about this Honda Civic commercial back in October, but now it’s getting played again. I still think it’s a pretty stupid and self-absorbed ad, but the song sounds great.

Artist: The Kicks, Song: “Good Morning”

A new Lowe’s commercial. The smell of freshly cut grass really is nice…well, except for my allergies. The visualization of the smell that Lowe’s uses is a little too evocative of a noxious gas for my tastes though. And if morning also involved waking up to this crappy song, I think I’d just go back to sleep.

Artist: Oxford, Song: “Naked Eye”

Another new Lowe’s commercial. Nice and colourful. I like the song, it be catchy.

Artist: The Features, Song: “How It Starts”

Hot, hot commercial for the 2013 Ford Mustang. Looks and sounds great.

Matthew Broderick’s/Ferris Bueller’s Day Off In A Honda CR-V

A lot of Super Bowl commercials are being released early online this year. It also looks like car companies will be heavily represented in the advertising, a cautiously good sign that consumers might be more willing to take on big-ticket purchases. One of those spots that has already been a viral hit is for the Honda CR-V. It features a now middle-aged Matthew Broderick reprising his breakout Ferris Bueller role. Only that it’s Matthew Broderick skipping out on a day of filming. Here’s the extended version.

It’s an entertaining spot and a nice tribute to a classic movie. People love ’80s nostalgia (Ferris Bueller’s Day Off came out in June 1986, when I was 2 months old…) The commercial is a centerpiece to the Honda CR-V Leap List campaign, of which I found the first two released spots to be fairly stupid. The only question: will having these spots up before the Super Bowl reduce their buzz impact during the big game? Oh, and this is an article from Adweek about how the ad came to be.

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