Tuesday Throwback: Taco Bell And “I Melt With You”

Modern English’s “I Melt With You” is a classic ’80s song that’s widely considered to be one of the best (some say the best) one-hit wonders of all time. It’s a romantic, catchy tune about making love while an atomic bomb is dropped (the ’80s really had some great songs about nuclear war). Anyway, in this 2007 commercial, Taco Bell took “melt” in a different direction to advertise its Cheesy Beefy Melt. The peoples’ stupidly happy faces are amusing, and the Grim Reaper enjoying a Cheesy Beefy Melt with a middle-aged man on a park bench is darkly hilarious. I feel like I also remember “I Melt With You” being used in a Burger King commercial when I was a kid, but I can’t find that anywhere.

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Tuesday Throwback: This Young Couple Wants No Onions In Their McDonald’s Drive-Thru Order

In this McDonald’s commercial from 2000, a teenage girl is on the phone with her friend. She says her boyfriend hasn’t kissed her yet since he’s really shy, but thinks tonight is the night. Later, we see the couple hit up the McDonald’s drive-thru. They get two Quarter Pounders with cheese, and she’s insistent on no onions. You know, because of the kissing thing. He has a sheepish look when he realizes. I guess McDonald’s is also advertising the electronic board here, so you can see that they actually got your order down right. It’s a cute and innocent ad that’s also pretty corny and dated.

Tuesday Throwback: The Budweiser Clydesdales Pay Tribute To 9/11

This Budweiser 9/11 tribute commercial was only aired once but it’s a touching piece of work that’s still remembered to this day.

Tuesday Throwback: Cadillac And Neal McDonough Can’t Believe Other Countries Take August Off

It’s now July 31, which means that other countries (i.e. European ones) will be taking long vacations really soon. Maybe…gasp!…even the whole month of August off. But here in ‘Merica, as Neal McDonough explains in this 2014 Cadillac ad, we don’t do that. We’re too crazy driven for that. This was a hugely polarizing ad, and your opinion of it probably lies with your political outlook. If you’re a conservative, it seems more likely that you’d agree with the spot’s consumerist and capitalist viewpoints, and argue that this is why the United States has historically been an economic and innovative powerhouse. If you’re a liberal, you might argue that this commercial underlies why Americans are so deeply in debt, stressed out, overworked, and generally have a lower quality of life than other developed nations. What’s my opinion? I think this ad is smarmy as hell. Ford made a good response to it too.

Tuesday Throwback: DirecTV’s Russian Guy Who Has The Opulence

Yesterday’s disastrous Trump-Putin summit made me think of this hilarious DirecTV ad from the summer of 2010. “Opulence, I has it” will go down as one of the decade’s best advertising lines. Our opulent hero is surrounded by luxury and beautiful women. But he still likes savings the money, so he’s attracted to DirecTV. And you can’t forget his little giraffe friend either. This spot became meme-worthy soon after its release. The decidedly Irish, not Russian Timothy V. Murphy plays Mr. Opulence.

 

Tuesday Throwback: Liberty Mutual’s Beautiful Commercials Featuring The Music Of Hem

I remember these great Liberty Mutual ads debuting around 2006. They focus on people witnessing acts of kindness and then “paying it forward” by performing good deeds to those around them. I love the ads on their own, but what really puts them over the top is the beautiful music of New York band Hem. This particular Liberty Mutual campaign had a lot of spots, but I’ve just included a few of the classics, which feature the songs “Half Acre” and “The Part Where You Let Go.” It’s a campaign that seems like it could be even more apt now, considering our polarized and hostile political climate.

Tuesday Throwback: Alka-Seltzer’s Infamous And Award-Winning Lifeboat Commercial

I hadn’t seen or heard about this Alka-Seltzer ad until now, as it just randomly popped up on YouTube for me. But wow, this one is memorable and darkly hilarious. Two men are stranded at sea in a lifeboat for apparently quite a long time. Then, we see some Alka-Seltzer being plopped alongside the voiceover “when you’ve eaten something you shouldn’t have”…and there’s only one man in the lifeboat. Oof. This spot from London agency AMVBBDO won the Golden Lion at Cannes in 1997.

 

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