Nike’s “Dream Crazy” Ad, Featuring Colin Kaepernick

On Monday, Nike received praise and (stupid) outrage for unveiling a new ad campaign starring Colin Kaepernick. Now, it’s released the first ad, which will debut during tomorrow night’s NFL opener. “Dream Crazy” is an inspirational 2-minute spot, with a voiceover from Kaepernick urging people to strive hard for their goals: “Calling a dream crazy is not an insult…it’s a compliment.” The spot includes famous athletes like LeBron James and Serena Williams, along with lesser-known ones such as skater Lacey Baker and young wrestler Isaiah Bird. But Kaep is the headliner here, and he’ll get most of the attention. His last words in this ad are especially powerful…”So don’t ask if your dreams are crazy, ask if they’re crazy enough.” Wow. Good stuff, Nike.

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Chase, Serena Williams, And “Mama Said Knock You Out”

Tonight, Serena Williams will make her return to the US Open. This comes a year after facing life-threatening complications while giving birth to her first child, Alexis. But don’t call it a comeback. This Chase ad is rousing, and features both Alexis and a voiceover with the lyrics of LL Cool J’s classic “Mama Said Knock You Out.” It’s the second recent high-profile spot Serena’s done for Chase (no, I don’t know where to get that necklace to answer some of that post’s comments). Nike also released a new Serena Williams commercial today, alternating between footage of her training as a child with her father and highlights of her as a tennis pro. Nice work from both Chase and Nike.

Nike: Kevin Durant Wins A Championship, And Silences His Critics

Kevin Durant has always been a favorite of mine, going back to his lone year at the University of Texas. And now, he has a ring (and a Finals MVP to go along with it). While I would have much rather preferred him to win it in Oklahoma City, it’s still cool that he now has a championship. Nike’s post-NBA Finals commercial shows all his critics…first he’s derided as soft and defensively-challenged, then when he moved to the Golden State Warriors, people called him a traitor. But now, he’s a champion, and the critics are silenced. It’s a pretty cool ad, supplemented by Ol’ Dirty Bastard’s “Shimmy Shimmy Ya.”

Cubs Win! Here’s The Nike Commercial

Well, the Chicago Cubs finally did it. They won their first World Series since 1908, after an amazing Game 7 against the Cleveland Indians. No, this isn’t a video game fantasy. And here is Nike’s celebratory commercial. If you’re wondering, the song is “Funny How Time Slips Away” by Willie Nelson. Beautiful work.

Nike Introduces 86 Year Old Sister Madonna Buder…The Iron Nun

In its new spot “Unlimited Youth”, Nike shows us Sister Madonna Buder, the Iron Nun. She’s 86, and has completed 45 Ironman Triathlons. We see her competing in her 46th. And now I feel inadequate…

Nike Shows Transgender Olympian Chris Mosier Just Doing His Thing

With the Olympics in full swing, it’s about time for me to write about some Olympic commercials, eh? This Nike ad starring transgender duathlete Chris Mosier debuted yesterday and is part of the “Unlimited” campaign. Chris is the first transgender athlete to make a U.S. Olympic team. I really like the conversation between Chris and the narrator, and that the spot happens in a casual way, focusing on his competition and without any dramatic, over-the-top music.

 

Nike Shows Cleveland Fans Reacting To The Title

When a team wins a championship, Nike tends to make a congratulatory commercial. And when that win breaks a long curse, you’d better believe they’re making one. Last night, LeBron James and the Cleveland Cavaliers won the NBA Finals. It was the first title for the Cavs, as well as Cleveland’s first since 1964. In Nike’s new spot, we see the reactions of Cleveland area citizens as they realize their team won it all. It was worth the wait for them.

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