August 31, 2015 Leave a comment
Dollar Shave Club is a company that has really exploded since its founding in 2011. Their exponential growth can largely be traced to their great advertising. For some reason, I’ve never written about them on this blog. Dollar Shave Club’s Old Spice-esque introduction video starring their CEO Michael Dubin has garnered more than 20 million YouTube views, and was widely regarded as one of the best ads of 2012. Earlier this year, the Club had a campaign about the terrible experience of buying razors/blades at a store, both because of the cost and the fact that many stores lock up razor blades. I can attest to both experiences, especially the annoyance of getting someone to unlock the case. Took entirely too long. Of course, I’ve been on the other side as an underpaid and undercaring worker at a drugstore, but I digress. Dollar Shave Club’s newest ads are both gross and hilarious. See, since it’s such a pain to get new blades, many men use their dirty blades for way longer than intended. So now, we get to hear from Jacques the Filthy Razor (he’s French!) and Zeke the Dirtbag Razor. Love it.