Tuesday Throwback: Chase Sapphire, An Expensive Dress, And Frank Sinatra’s “The Way You Look Tonight”

A lot of these Tuesday Throwback posts come from hearing a song that triggers a commercial memory. Frank Sinatra’s “The Way You Look Tonight” is an absolutely beautiful song. This 2009 Chase Sapphire commercial evokes some of the class of that tune by showing a kinda wealthy looking married couple, with the man explaining that they can use their Chase Sapphire points to “take a break.” Two problems with this spot though: first, the dialogue sounds too much like an ad, and not how regular people would talk. Second, the revelation that the wife used their points on a dress, albeit a rather attractive one, is pretty obnoxious. The husband is played by David Starzyk, and the wife is Molly Culver. Here’s the dress commercial, and a few more featuring the same couple from this campaign.

 

Gatorade Shows Derek Jeter Saying Goodbye To The Bronx

It’s the end of the baseball season, and with the New York Yankees soon to be mathematically eliminated, Derek Jeter will play his last games. This isn’t a surprise; Jeter announced in February that this would be his last season. All year, Major League Baseball, the Yankees, and opposing teams have honored Jeter in various ways. At times, the lovefest has seemed interminable, and cynics could make the point that the Yankees used Jeter as a marketing chip for a mediocre team. But Derek Jeter has been an iconic baseball player (probably the face of baseball) for nearly two decades, and you can’t argue with the impact he’s had on the game. In this fantastic Gatorade commercial, Derek Jeter takes a stroll thought the Bronx around Yankee Stadium, interacting with fans. It was shot in July before a home game, with a few blocks around the stadium being roped off. Jeter suggested the spot’s premise and musical backing of Frank Sinatra’s “My Way”, which makes it even better.

Frank Sinatra And Jack Daniel’s: A Classic Combination

Last week, I wrote about Mila Kunis being the new spokeswoman for Jim Beam. And now another celebrity comes to the whiskey forefront, this time it’s the late, great Frank Sinatra. Quick aside: if I had to pick one person to have a night on the town with, Ol’ Blue Eyes would have to be on the short list. Jack is marketing a new product called Sinatra Select, honoring one of its most iconic fans. It’s stronger (90 proof vs. 80 for original Jack), though I’m not sure I’d pay $150 for it. But I do enjoy the commercial. That’s the nectar of the gods, baby!

An Announcement From Commercial Society

Well, I’m moving to New York City today. I figured it was about time to take this copywriting thing to the next step, and going to NYC is the next logical step. If you want to get into advertising, that’s where you go. I’m planning on taking an advertising class, hopefully finding a job, and I would really like to stay there for the long haul. That all really depends on how I do with money (New York isn’t a cheap place to live…), but I’ll be there for at least 3 months. So yeah, make it happen.

As for this blog, it will continue. I don’t know how often I’ll be able to post, since the stakes for everything are going to be raised. But don’t worry, I’ll still inform you about the good, bad, interesting, and ugly of the commercial world. In conclusion, I’ll see you around shortly. And now, some relevant music.

What’s That Song? Part XVI

Artist: Frank Sinatra, Song: “Sleep Warm”

The NBA is still in a lockout, but basketball never sleeps for people like LeBron James. Regardless of my personal feelings for LeBron (I’m from Ohio), this is a cool ad for Nike. I approve of any commercial featuring Frank Sinatra. And this similar spot is also very nice.

Artist: Givers, Song: “Words”

A fairly pretentious commercial for Amazon’s Kindle Fire. But the song sounds great.

Commercial Society Will Be Back In A New York Minute

Loyal reader(s):

I will be in New York City for the next week, so my posts will be less frequent. I will try to update a few times, but my main foci will be eating, drinking, museuming, wandering, and hopefully a little job scouting. I will leave you with some New York-related music, each with a commercial tie-in. And just remember that absence makes the heart grow fonder.

A new classic. Jay’s rap is good here, but the Alicia Keys hook makes this song. And according to this ad, the hook is best heard on an HP computer.

When you listen to “Rhapsody in Blue”, you can just see the hustle and bustle of Jazz Age New York. To a lesser extent, you might think of United Airlines.

If there was one person past or present that I’d want to have a night on the town with, Frank Sinatra would be on the short list. Here, Ol’ Blue Eyes adds some class to this Chase Sapphire spot.

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