March 28, 2013 Leave a comment
I’m realizing that I could start a blog simply featuring sports commercials. Anyway, it’s been said that dreams are a window into our unconscious mind. Some scientists believe that dreams, particularly nightmares, exist as a place to rehearse fight-or-flight situations. That certainly seems to be in Gatorade’s excellent new commercial. Kevin Durant drives to the hoop in a critical situation…and is blocked by Dwyane Wade. Luckily, it was just a nightmare. So Durant goes hard into his training (the intense training music is great.) And in the next meeting, Kevin Durant’s dream becomes Dwyane Wade’s nightmare. A twist! Adweek calls it “the Inception of salty-fruit-punch commercials.” I wonder where LeBron was in all this action.