Verizon Apparently Lets Your iPhone Get Reception In The Ocean

12/6 update: The official video got pulled and is private now. Presumably because Verizon’s some bitches. So I have this bootleg version…turn your volume up because it’s quiet.

At first, I thought this Verizon commercial was funny. I especially liked the desperate “OK, everybody take your pants off…we’re gonna fashion us a makeshift raft” line. But the more I’ve seen it, the dumber it’s seemed. Some thoughts:

They’re floating in the ocean, do you really think all of their phones would come out unscathed? Also, they all have iPhones?

I’m lucky to have never been in this situation, but when you don’t get reception, can’t you still call 911? When I don’t have bars, that E means emergency mode. That seems like a 911 situation.

Is that Velma from Scooby-Doo?

Jack sounds like he’s making a personal call for someone to get him. I sincerely hope whoever he’s talking to will rescue the others. If not, Jack is a huge asshole.

The Verizon map only shows where you get service on land.


I “Love” Apple’s New iPad 2 Ad

I make fun of Apple quite often on this blog. But truthfully, I don’t have a problem with Apple. The products are good, the company is fine…but I find the Apple cult to be incredibly obnoxious. I wanted to give Apple some credit, so I’ll talk about this new iPad 2 commercial created by TBWA/Media Arts Lab. It’s the first since the death of Steve Jobs.

The copy is well-written and does a good job of conveying the messages of love and passion. And the art direction fits with the words. But the voiceover is what really makes this ad great. Narrated by Peter Coyote, probably better known as being the voice of National Geographic Explorer, there is such warmth and sweetness, but also a sense of mournfulness. It’s almost as if the voice work was done right after hearing the news about Steve Jobs.

“It’s Time”: A Marriage Equality Spot From Australia

I have my beliefs and you have your beliefs. As a stereotypical blogger writing from my parents’ basement (full disclosure), I’m probably not going to convince you to change your beliefs, nor do I think it’s my business. But can advertising? We already know that advertising can cause people to buy things they wouldn’t otherwise. But can it change core beliefs? This extremely well-done video for marriage equality from Get Up!, an Australian advocacy group, might just have that power.

Eating Subway In An Attractive, But Childish Office

Todd and Samantha are back for another Subway commercial. And this time, Todd gave his sub to Sally. Whoa. Things are bout to get interesting. I’d work in that office…Samantha (played by Melinda Sward) and Sally (played by Ewa De Cruz) are really hot. Though I hope their voices are only that childish when it involves Subway. It’s cheeky, but amusing.

What’s That Song? Part XVII

Artist: Camera Can’t Lie, Song: “Shine For Me”

A great holiday commercial from Lowe’s. Striking and very pretty visuals. A pleasant song. And “Never Stop Improving” is a quality slogan for both business and life.

Artist: Johnny Otis, Song: “Willie and the Hand Jive”

Simple and stylish ad for Delta Faucet. The hand touch thing is pretty cool. Tune is catchy as hell too.

Artist: Daniel Lee Kendall, Song: “Lost in the Moment”

A cute song that sounds like something women would love. Which probably explain why it’s in a Zales commercial. Reminds me of another holiday jewelry ad from a few years ago.

Artist: ???, Song: ???

I keep seeing searches being referred to my blog for “Gillette Fusion Proglide song”. I assume this is the commercial they’re looking for. Unfortunately, I can’t find the artist or song anywhere. Sorry. The Gillette Fusion Proglide is the best razor I’ve ever had, but I don’t think it’s “turned my world upside down”

Small Business Saturday!

Black Friday is the busiest shopping day of the year. But I definitely support Small Business Saturday.

Cheers To State Farm

I support any commercial that uses the Cheers theme song. I am thankful for your great advertising, State Farm.

Imported From Detroit: The Chrysler Campaign

First off, I’d like to wish everyone a Happy Thanksgiving! If you’ve been reading this blog and like it, I thank you. And if you don’t like it and leave negative comments, I also thank you. Makes me feel legitimate.

Let’s think back to February. A simpler time, some might say. We still wondered where Osama bin Laden was hiding, or if he was even still alive. Most of us hadn’t heard of Herman Cain, and even less knew about his alleged gropiness. And we rooted for Ted Williams (this guy, not the baseball great turned frozen sideshow) in his ongoing struggle for sobriety. In Super Bowl XLV, I rooted for the Green Bay Packers to knock out the evil Pittsburgh Steelers, mostly out of allegience, though partly also to make my preseason pick of the Pack as Super Bowl Champions look good. I remember the commercials being mostly unmemorable. Then in the 3rd quarter, this came on.

Considering how much Super Bowl advertising costs, a 2 minute spot is almost unheard of. But this Chrysler ad made by Wieden+Kennedy broke the mold and became one of the best rated/most buzzed about commercials of the year. From the beginning when Detroit was shown, I knew it would be a car commercial. The steely and ominous voiceover starts, and contains great copy. “It’s the hottest fires that makes the hardest steel”. Visually, the ad shows both the gritty and pretty of Detroit. It’s chugging along well, and then really takes off with some choral notes and the music to Eminem’s “Lose Yourself”. “Lose Yourself” is one of the greatest pump-up anthems of our generation and maybe of all-time. The music gets louder and grows along with the chorus, as we see Eminem driving while the copy notes “this isn’t New York City, or the Windy City, or Sin City. And we’re certainly no one’s Emerald City.” The music grows to a crescendo before quieting, and then a looking like hell Eminem delivers the defining line: “This is the Motor City. And this is what we do“. It closes with the genius tagline “Imported from Detroit” and the Chrysler logo.

Blown away. I was amazed at the fusion and metaphor of Detroit, Chrysler, Eminem, and to a larger extent America as all having gone through miserable times but tentatively on the comeback trail. It made me want to give Detroit a second chance…I had visited when I was 13 and was not impressed to put it very kindly. This was the most patriotic commercial I had seen a quite a long time. And it won the Emmy for Best Commercial.

The “Imported from Detroit” campaign continued throughout the year. Each featured Detroit or someone associated with Detroit. One starred badass Detroit Lions defenseman Ndamukong Suh returning to his hometown of Portland, Oregon. Another featured the music of Jay-Z’s “Heart Of The City”.

And now, in today’s Thanksgiving game between the still undefeated Packers and trendy contender Lions, the newest “Imported from Detroit” commercial will make its television debut. As detailed on Adfreak, the voiceover is a dramatic reading of  “See It Through”, a poem written in 1917 by Detroit native Edgar Albert Guest. It’s also backed up by Muddy Waters singing “Mannish Boy”. Simply an awesome campaign.

Samsung Takes A Shot At The Apple Cult

Apple has some great, innovative products. But so do their competitors. This commercial doesn’t so much criticize Apple or the iPhone as it does the cultish following that Apple has. The Apple fanboys…the types who will camp out for days to get the newest iWhatever, while at the same time mocking Black Friday shoppers as brainwashed, consumerist sheep. “But that’s like different, because Apple speaks to my individuality as a person!” Give me a break. So now Samsung’s ad for the Galaxy S II. I love it.

The iPhone is never mentioned by name, but of course we know that’s what it’s about. There’s so much snark…I hope even Apple fans can look at this with a sense of humor. “I could never get a Samsung. I’m creative”….”Dude, you’re a barista.” That’s a late contender for exchange/witty retort of the year in the commercial world. And let’s be honest: the Samsung Galaxy S II will never overtake the iPhone, so they might as well have some fun.

Bonus videos: A few more “The Next Big Thing” commercials.

The Crew In A Toyota Camry

More white people in a car, though this time they’re singing and not rapping. I finally saw this commercial in its entirety. I always seemed to catch it towards the end and wondered why Kelly Clarkson, Chris Berman, James Lipton, and Andrew Zimmern were jamming. I like Kelly Clarkson, they’re singing her new song “What Doesn’t Kill You (Stronger)”.

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