Bryan Cranston And “Paint It Black” Come Up Big In This Impressive Ford Ad

“The future isn’t created in a keynote address” says Bryan Cranston in this Ford commercial, no doubt taking a shot at tech companies like Apple. Cranston explains that talk doesn’t get things done…building does. Cranston’s rousing narration and an orchestral-sounding version of The Rolling Stones’ “Paint It Black” combine to create one of the best car commercials I’ve seen in a while. And with almost 5.5 million views a little over a week after being released, it looks like it’s getting a lot of attention too.

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This Man Takes A Road Trip In His Ford Edge To Surprise His Wife

She’s on a business trip and misses home. So he decides to pack up the Ford Edge, with their doggie of course, for a surprise adventure. The catchy (though somewhat pop-culture cliched) “I’m Gonna Be (500 Miles)” by The Proclaimers plays as he drives- not walks haha- an undetermined long distance to get to her. It’s a welcome surprise when she comes back to her hotel room and they’re waiting for her. How exactly did they get into her room though? Hmmm…

Nissan Pays Homage To Its Truck Forebears Chevy, Ford, And Dodge

It’s a bold (and rare) step to praise your direct competitors, but that’s just what Nissan does in a new commercial for its new Titan Xd pickup truck. Created by TBWA/Chiat/Day, “Shoulders of Giants” includes a voiceover talking about giants. We see different heroes- firefighters, astronauts, football players. Those scenes alternate with ones of kids being kids…exploring, running, dreaming. After a young boy jumps off a cliff into a swimming hole, the focus changes and the voiceover discusses “those who’ve gone before us.” It gives shout-outs to Chevy, Ford, and Dodge and images of those trucks are seen. Nissan thanks those trucks for coming before, and introduces its own Titan Xd. Bold, compelling, classy, and ultimately a great ad.

Ford Takes A Shot At Cadillac With This Environmentally Conscious Commercial

Earlier this year, Cadillac debuted a very polarizing ad for its new ELR. I didn’t cover it on this blog, but here it is.

Many found the rambling monologue of the rich middle-aged guy (played by Neal McDonough) to be insufferable. I tend to agree with that assessment. His speech plays into stereotypes of Americans as aspirational, Type A personalities who spend all their time working, and then die. Of course, people who liked the commercial note that much of the copy points to the reason why America has been so successful economically over the years, and why many people have been able to buy luxury items such as Cadillacs. But would the blustery blowhard in the spot really be interested in an ELR, a plug-in hybrid? I kind of doubt it.

So Ford created a direct response.

I like Ford’s a lot better. Sure it’s a bit smug, but it’s got a few things going for it. First, it has a real person as the protagonist instead of a fictional character. The speaker is Pashon Murray, founder of Detroit Dirt. Pashon explains why she does what she does, and that it’s for the betterment of the country and the world as a whole. And the last line “that’s the upside of giving a damn” is an absolute killer. I think this one has to go to Ford.

 

Ford’s Nuts Or Bolts Commercial

Overall, I find Ford’s “And is better” campaign to be very hit-or-miss (pun somewhat intended), but this one with nuts or bolts makes me laugh consistently. Happy Thanksgiving, everyone!

Ford Says “And” Is Better Than “Or”

These Ford commercials have been getting a lot of play lately. The premise is that Ford’s vehicles have a lot of options, so you don’t have to choose between and/or. They’re comedic, but the problem is that when the joke falls flat, the ads lose effectiveness. It’s a campaign, so there are many spots. I’ve chosen the two that I’ve seen most often on TV. One has a couple extolling the Ford Escape’s foot-activated lift gate and great gas mileage…and transitioning to a daydream about a bed or breakfast. The other has a couple talking about the Ford Focus’ voice activated system and great gas mileage, and imagining going to a Chinese restaurant and eating sour chicken (not sweet and sour chicken). They just seem kinda meh to me…not great, not terrible, and ultimately not that memorable. Though I did chuckle a little bit at the sour chicken faces.

What’s That Song? Part XXIII

Artist: Ra Ra Riot, Song: “Boy”

I wrote about this Honda Civic commercial back in October, but now it’s getting played again. I still think it’s a pretty stupid and self-absorbed ad, but the song sounds great.

Artist: The Kicks, Song: “Good Morning”

A new Lowe’s commercial. The smell of freshly cut grass really is nice…well, except for my allergies. The visualization of the smell that Lowe’s uses is a little too evocative of a noxious gas for my tastes though. And if morning also involved waking up to this crappy song, I think I’d just go back to sleep.

Artist: Oxford, Song: “Naked Eye”

Another new Lowe’s commercial. Nice and colourful. I like the song, it be catchy.

Artist: The Features, Song: “How It Starts”

Hot, hot commercial for the 2013 Ford Mustang. Looks and sounds great.

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