Kroger’s Bizarre “I’m Too Sexy” Workout Ad
July 30, 2020 Leave a comment
I grew up in Cincinnati, where Kroger is headquartered. In Cincy, it was the dominant grocery chain. Since 2012, I’ve lived in NYC, away from Kroger’s huge footprint. I imagine that if I was in Cincinnati, I’d be seeing this somewhat amusing and somewhat disturbing Kroger spot quite often. It’s a memorable one that’s gotten quite a reaction on YouTube. The schlubby guy in this animated ad is working out as Right Said Fred’s awful early ’90s hit “I’m Too Sexy” plays. Brief aside: Does it seem like more retro/nostalgic music has been playing in commercials lately? Could that have to do with the awful time we’re going through? Anyway, he slurps down his green smoothie drink and realizes there’s nothing left in the fridge. Time for a Kroger run…and luckily they offer free pickup so he doesn’t even have to stop jamming in his convertible.