Dilly Dilly! Check Out Bud Light’s Pit Of Misery

Bud Light’s “Banquet” commercial has been an extremely popular one for the last few months that I for some reason didn’t write about on here. In particular, the repeated and silly “Dilly Dilly!” quote became a memetic catchphrase. Pittsburgh Steelers quarterback Ben Roethlisberger even used a “Dilly Dilly!” cadence in last week’s blowout win over the Tennessee Titans. So, responding to the ad’s popularity, Bud Light has made a followup spot. We see Greg making the Pit of Misery somewhat less miserable by bringing back some Bud Light? Is it dumb that he escaped the Pit of Misery, only to return to give Bud Light to his fellow miserables? Probably, but whatever. Dilly dilly! Here’s more from Adweek.

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This Man Realizes That Having A Bud Light Vendor Follow Him Everywhere Isn’t So Great

Be careful what you wish for. In Bud Light’s new spot, a guy gets an ice cold Bud Light from a vendor at a Jets game (though if you’re a Jets fan, I think you’ll need something stronger). He wishes out loud that it would be awesome if the vendor was around all the time. And then he is. Dude’s wish starts out well when they’re hanging out in the living room and when he’s taking a shower, but then it goes awry. Loud offers of ice cold Bud Light aren’t really what you want when you’re sleeping. Or in a work meeting, a movie, and even worse, at a funeral. After our protagonist sees the poor vendor standing out in the rain when he and his buddies are toasting over Bud Lights at a bar, he decides it’s time to return the Bud Light guy to his natural habitat: the stadium. The vendor is played by Billy Cowart.

Seth Rogen And Amy Schumer Enjoy Bud Light At A Gay Wedding

June is Pride Month. Later on this month, it’ll also be the one year anniversary of same-sex marriage becoming legal nationwide. So while it’s still called same-sex or gay marriage, it’s really just marriage now. And Bud Light is getting in on the spirit. On the heels of their Super Bowl commercial (which was terrible), Seth Rogen and Amy Schumer report to us from Steve and Greg’s wedding. It’s a pretty corny ad, but at least it has a good message. This is also the type of commercial that will offend and outrage bigoted types, but whatever.

Bud Light And “I Don’t Wait To Wait”

Bud Light’s popular “Superstition” campaign continues. In previous spots, people have gone to the basement or tailgated with quinoa to continue their team’s success. You see, it’s only weird if it doesn’t work. Now Paula Cole’s corny 1997 hit “I Don’t Want to Wait” gets the spotlight. It’s a huge guilty pleasure song (play it at a bar if you want to hear awful, drunken singalongs). I’m amused.

Bud Light, The NFL, And Quinoa: A Classic Combination

To be fair, I thought it was pronounced KWEEN-uh for a while too. And it does look like a loofah. Here’s what quinoa actually is.

Bud Light’s First Date…Why Can’t He Go Back To Cleveland?

“The people in that blind date Bud Light commercial would clearly be drinking craft beer.” -Comment from a Facebook friend

If you’ve been watching the NCAA Tournament, you already know that this Bud Light commercial has been shown roughly every 3 seconds. It’s another pretty stupid one…something of a spiritual cousin to Miller Lite’s, and it’s been taking a beating on social media. And yeah, since they’re hipsters, they probably would be drinking better beer. Or at the very least, PBR. I find it funny when mass market beer companies make it seem like people drink their stuff for a reason other that the fact that it’s dirt cheap. Why can’t he go back to Cleveland ever again? I would guess indecent exposure, but that might not be something to admit on a first date. Here we go! Who says that? Ahh, online dating. By the way, Jessica Little plays hipster girl. Still not sure who plays hipster guy.

My Top 4 Super Bowl Commercials

The Super Bowl is the biggest night in advertising, but it can also feel hollow. This year, rates started at $3.5 million for a 30 second spot. So really, a lot of it feels like going to a bar and just seeing dudes throwing around money. The ads are mostly just for show….I don’t think anybody is going to buy a car or discover “Doe-ree-toes” simply based on a commercial. And at $3.5 million+ per ad, any corporation who would skip the Super Bowl and instead HIRE NEW WORKERS would get infinitely better PR. Alright. Now that I’ve gone on my mini-rant, here’s my pick for top 4 Super Bowl commercials.

#4  Doritos “Man’s Best Friend”

I had to pick from a number of spots for the #4 position and this came out on top. I originally had picked the other Doritos spot (“Sling Baby”), but after after thinking about it, “Man’s Best Friend” is wittier and less predictable.

#3 M&M’s “Just My Shell”

Cute and unexpected. A crowd-pleaser. The brown M&M was voiced by Vanessa Williams, and the song is LMFAO’s “Sexy and I Know It”.

#2 Kia Optima’s “A Dream Car. For Real Life.”

Hugely entertaining and over-the-top. At first, it seems like a typical male fantasy but it becomes surprisingly sweet with a great twist ending.

#1 Budweiser’s “Return of the King”

As a former history major and a fan of period pieces, I loved this commercial. The artistic direction is beautiful, music from The Natural works well, and it only has two words in it (and a lot of cheering). I know the beer snobs are gonna snark “Budweiser? They got that excited about crappy Budweiser?” Shut the hell up. If you had to drink disgusting bathtub gin for 13 years, you’d be ELATED for beer, Budweiser or otherwise. And it’s true. Anheuser-Busch was one of the few American breweries to survive Prohibition, and they sent a case to the White House (delivered by Clydesdales) right after repeal.

Some other notable commercials:

Chrysler’s/Clint Eastwood’s “It’s Halftime in America”

Probably the most discussed/publicized Super Bowl commercial this year. It’s been getting a lot of political implications…some are calling it the best Obama re-election commercial that will be made. This one was a big hit with advertising experts. I had mixed feelings about it. The copy is quite well-written and fairly inspiring. But to me, it was a little draggy and boring. I know Clint Eastwood is a legend and his voice leads gravitas to the commercial, but I feel like at varying points he sounds like he’s going to (1) die, or (2) yell at me to get off his lawn. Chrysler’s Eminem spot was my favorite of last Super Bowl and this is of a similar vein. It’s something I SHOULD like, but just turned out OK in my eyes. And this is a 2 minute spot starring Clint Eastwood. It must have cost an incredible amount of money. Remember what I said in the beginning of this post, about how money might be better used by HIRING WORKERS? That severely diminishes the message for me.

Bud Light’s “Rescue Dog”

Not incredibly original. But it’s cute and does have a nice message supporting rescue dogs.

Samsung’s “Thing Called Love”

I really liked the first spot of this Samsung campaign. But they kept going with it, and the campaign felt stale pretty quickly. Yes, we know that people who stand in line for consumer products are losers and the Apple cult people are really annoying. So I was surprised by this one. Using a song that was semi-popular like 9 years ago (albeit, one I’ve always liked) is a little odd. It turns into a lot of fun, though. I don’t think it’s an amazing advertisement, but one that I really enjoyed watching. Looks like a great party. And a Brian Urlacher cameo!

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