Mentos Gum And Baseball Don’t Mix

Any Mentos ad will remind me of the classic ones of the early-mid ’90s. While it’s not on that level, this one is still pretty damn funny. A guy is at the batting cages, when suddenly he sniffs an alluring aroma. It’s Mentos Gum Pure Fresh carried by an attractive young lady. As a ridiculously cheesy song plays, he goes to the fence to catch a whiff of her gum-enhanced breath. His smile doesn’t fade even as he’s getting pelted by baseballs. It’s campy and amusing. If I come across the names of the good-looking actor/actress, I’ll add that to the post.

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Tuesday Throwback: Fred McGriff Fully Endorses Tom Emanski And His Videos

In honor of baseball being back, today’s Tuesday Throwback is one that was shown for a long, long time. If you’ve watched ESPN in the last 25 years (especially late night), you probably have seen “Major League superstar” Fred McGriff’s commercials for Tom Emanski’s Defensive Drills video. They debuted in 1991, when McGriff played on the San Diego Padres, and aired basically unchanged (except sometimes updating what team McGriff was playing on) for years. The ads became fodder for many a SportsCenter anchor snarking about shoddy fundamental play. And let’s not even get into Crime Dog’s goofy cap. But I guess they worked. You don’t win back-to-back-to-back AAU championships without having good fundamentals.

Tuesday Throwback: MasterCard’s “Priceless”

This MasterCard commercial debuted during the 1997 World Series. The use of a baseball-themed ad featuring a father and an 11 year old son really stood out to me because I was 11 at the time. The spot was so well-received that it began a long running campaign (I think MasterCard still uses it, though I haven’t seen one in a while), and “Priceless” entered the pop culture lexicon. So here’s where it all started.

Dick’s Sporting Goods Has A Very Real Football Spot

Quietly, Dick’s Sporting Goods has made some great commercials. There was this Father’s Day spot from last year, and a very realistic baseball ad from the spring. Dick’s new football commercial is a similar, and very worthy successor to the baseball spot. The one take style is extremely compelling and in the words of Adweek, “it’s reminiscent of the actual process of playing football in a way that few ads—hell, few movies—really are.” It focuses on the action before the action we usually see. Very nice work.

Dick’s Sporting Goods Has A Very Real Baseball Spot

This baseball ad from Dick’s Sporting Goods has been out for more than a month now, but I didn’t know about it until reading this article on Adweek. Beautiful, cinematic work. I love the cut to black right as the pitch is delivered. It totally looks real and not like a commercial at all. And that can be a great thing.

Powerade: Hanley Ramirez Slams His Critics

It’s almost time for baseball to start again. Miami Marlins infielder Hanley Ramirez is considered one of the best all-around players in the game, but he had a terrible season last year. So in this Spanish language commercial for Powerade (originally seen on Deadspin), Hanley responds to his critics.

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