Get Down In A Volkswagen…And You’ll Get Bigger Cars And A Bigger Family

This Volkswagen spot entitled “Luv Bug” is an entertaining one. A couple “rocks” their Beetle at a romantic overlook and then gets a Jetta with their new baby in tow. After steaming up their Jetta under the steely stare of an hooting owl, their family has gotten bigger, and now it’s time for an SUV. That SUV sees some action, and the ever-expanding family needs the new 7-seater Atlas. The next time we see their car rocking, it’s just the happy clan engaging in some G-rated shenanigans. The song playing throughout the commercial is Dean Martin’s “The Birds and the Bees.”

Interstate Batteries: Don’t Have Your Battery Die And Grandma Write You Out Of Her Will

Well, that’s dark. And darkly hilarious.

AT&T/DirecTV During March Madness…You Won’t Miss A Thing

These AT&T/DirecTV spots are alternately funny and stupid/annoying…which might be what they’re going for. There’s the Purdue fan parking booth attendant who’s missing their game, and they’re tied at the half with a mid-major school. Interestingly, Purdue was only leading by 1 at halftime in their first round matchup against Vermont, a mid-major. Then there are the poor people stuck in a sales review, despite a buttload of games. Dan Finnerty is the singer, and he’s crooning a parody of Aerosmith’s sappy #1 hit “I Don’t Want to Miss a Thing.”

 

Buffalo Wild Wings Has A March Madness Foodoo Doll

Buffalo Wild Wings is also all about March Madness. A group of Wisconsin fans is watching the game while eating, and a server presents them with a “foodoo” doll with vegetables and mozzarella sticks. They start eating it and surprise, surprise…the player they’re rooting against suffers a gruesome injury. We don’t know what it is, and it’s probably best that we don’t know. Grasie Mercedes plays the pony-tailed fan, while Jessica Joy is the blonde female fan. Elsewhere, when a table asks for #7 to be taken out of the game, that happens literally as a panicked Louisville #7 doesn’t know why he’s at Buffalo Wild Wings. Is this why they got upset by Michigan? In this one, Natalie Gold is the server, and Zora Bikangaga played the panicked Louisville player.

Bonus links: Here’s an interesting story about Zora Bikangaga. His story was also featured on an episode of This American Life.

Capital One: Charles Barkley Wears A Snack Hoodie and Layers

Capital One’s “This is March Madness” campaign starring Charles Barkley, Samuel L. Jackson, and Spike Lee is always a big hit. I wrote about a few of the delightful spots last weekend, and here are some more. We see Charles Barkley wearing a snack hoodie for easy munchie access, and dressing in puffy layers for every situation. The tremendous trio also misses a buzzer beater because of Chuck’s Clapper. And in the Phoenix airport, Sir Charles discovers that adoring crowds are more interested in Jim Nantz.

 

Sherwin-Williams Takes Us On A Stunning Safari

Paint isn’t a super exciting consumer category, but its colorful nature means that it can have some visually impressive advertising. I’ll always remember Valspar’s commercials from the mid-late 2000s, for example. Now, Sherwin-Williams has a new spot from McKinney that’s simply stunning. We go on a safari featuring a mandrill, flamingos, zebras, giraffes, meerkats, leopards, and elephants. What makes it so special though, is that the animals were created out of Sherwin-Williams paint chips. According to Adweek, it took almost 30,000 paint chips, along with 24 production artists working a total of 5,600 hours to create this 30-second spot. Very nice music too. Methinks we’ll be seeing this one on a lot of “Best Of” lists at the end of the year.

 

State Farm’s “Following” Encourages Volunteerism

Since being released a few days ago, State Farm’s two-minute film “Following”, created by DDB Chicago, has racked up nearly four million views on YouTube. It centers on a melancholy man riding on the subway, who sees a pet adoption ad with a dog’s picture. Suddenly, that same dog is sitting right next to him. The pup ends up following the man to work, and we see him going about his day. He encounters a “Support the Vets” ad on Facebook, and then the vet appears, playing with the dog. At lunch, the man sees a news story featuring a young dropout, and then sees the dropout himself. He’s being followed (almost haunted) by those in need, and can’t get them out of his mind. What can he do? Well, the answer comes towards the end of the spot…he goes to a Youth Outreach Mentoring Center to volunteer.

This is the type of ad that seems like it could be polarizing. Many will find it moving and meaningful, while others might see the storytelling as heavy-handed, bleeding heart sentimentality. Honestly, I can see it both ways. But I think the central message, about the importance of volunteerism, is undeniably strong. So what you do think? By the way, the song is a cover of The Chainsmokers’ “Don’t Let Me Down” performed by Joy Williams. Here’s a good article about the spot from Advertising Age.

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