This Commercial Sucks: GMC Goes “One For You, One For Me” On Black Friday

When the revolution comes, I swear it’ll be in part buoyed on by ridiculous ads like Lexus’ “December to Remember” and this GMC Sierra spot. Do normal people buy cars for themselves and their spouses during the holidays like it’s a rational, ho-hum event, and not a big-ticket purchase that requires a lot of planning and conversation? Though judging from the size of their house, maybe buying two GMC Sierras wouldn’t even make a big dent. Of course, if they keep spending like that, maybe they won’t be in that house for too long. Who are they even targeting this commercial to? Ugh, ugh, ugh. If you’re wondering, the husband is played by Daniel di Tomasso, and the wife is Morgan Matthews.

 

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This Commercial Sucks: Trelegy And “ABC”

Well, this Trelegy ad did succeed in one aspect: it made me look up and pay attention to a boring pharma ad. But to take the classic Jackson 5 tune “ABC”, remake it in a Kids Bop-esque manner, and use it in a commercial for COPD medication? Ugh, ugh, ugh.

 

 

 

This Commercial Sucks: Samsung Galaxy S9’s Super Annoying Song

I’m back after a somewhat unplanned hiatus. If you’ve watched March Madness, you’ve seen this Samsung spot so many times. And that song (“Get Stupid” by Aston Merrygold) is just awful. “Here’s an invitation to the whole wide world/ from your brother to your sister to your best friend’s girl”…please stop!

This Commercial Sucks: Diet Coke’s “Because I Can”

Diet Coke’s “Because I Can” campaign smacks of marketers trying desperately to connect with those enigmatic millennials, and failing miserably. Just awful.

This Commercial Sucks: iPad’s “What’s A Computer?”

This Apple iPad Pro ad has been out for a month now and racked up nearly six million views on YouTube. For the most part, it’s not a bad spot following a young girl named Scout using her iPad Pro during a day in her Brooklyn neighborhood. The song (“Go” by Louis the Child) is decent too. But the reason I think this commercial sucks is the same one most of its detractors have…that final line of “What’s a computer?” Ugh. So annoying and pretentious.

This Commercial Sucks: Windows 10’s Rapping Teacher

I’m sure Toney Jackson is an excellent teacher in real life, and if he gets through to his students, then that’s great. But damn, this is an annoying commercial. “We call it the remainder, that’s the number that remains”….ughhh.

This Commercial Sucks: Allergan’s “Eyepowerment” Is Not Empowering

There are commercials that start off pretty well, but then when they get to the advertising aspect (i.e. whatever they’re selling) will make you shout out “that’s bullshit!” This effort from Allergan entitled “Eyepowerment” fits the bill. It starts out with photographs of important women from history, including Rosa Parks, Amelia Earhart, and Frida Kahlo. The photos are accompanied by Kim Carnes’ lovely song “Bette Davis Eyes” (the version in this commercial is sung by Bae West). On screen it says, “Before we had our voice, we had our eyes.” OK. But then, there’s a sudden pivot. We find out it’s a commercial about chronic dry eye. What? A completely confused, misguided and frankly insulting attempt to link feminism to chronic dry eye. Leave it to a pharma company to screw this one up.

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