Tuesday Throwback: The First Post On Commercial Society

I haven’t written one of these Tuesday Throwback posts in a while. But seeing as I started this blog 9 years ago today, it seems like a good time to put up the first post I ever wrote on here. This one is for DiGiorno’s Pizza and Cookies. Thanks everyone!

These guys remind me of JD and Turk from Scrubs.

It’s been a few months since the introduction of DiGiorno Pizza & Cookies, and honestly I’m stunned nobody had started it sooner. The Consumerist reports that Nestle’s recent purchase of DiGiorno from Kraft allowed this beautiful marriage to happen. Also new from DiGiorno is its Pizza & Wyngz box, complete with the obnoxious spelling that suggests regular wings are too uncool for the kiddies.

Looking at the consumer base of frozen pizza, two stand out for me. One is busy families with children. The other is drunk/stoned collegians. Being more familiar with one than the other (guess which one?) I can say it’s brilliant. As an aside, I’m surprised you don’t hear about more kitchen fires occurring in college apartments. College students are often intoxicated and thus forgetful, inexperienced in the kitchen, and living in hilariously crappy dwellings.

So how do Pizza & Cookies stack up? Kelley from The Impulsive Buy gives it a good, but not great rating. But at 2 AM on Saturday night, I’m thinking the rating goes up exponentially.

That Downy Commercial With The “Hush Hush Baby” Song

This Downy commercial has been out for 6 months now, but it’s become impossible to ignore lately. Maybe it’s thought to be calming in a pandemic…I don’t know. Anyway, the song is super grating, particularly with the singer’s bizarre intonation and pronunciation. “Housh housh baby”…ugh. But I’m glad the the little kid is comforted during a nighttime thunderstorm by the lavender scent of Downy Infusions Calm. In case you’re wondering, the song is “Hush Hush Baby” by Lxandra.

Progressive: Dr. Rick Helps Hapless New Homeowners Who Are Turning Into Their Parents

Progressive’s “Turning Into Your Parents” campaign has been going on for a few years now (this spot is my favorite). They rely on the old adage that even though you might be embarrassed by your parents, many of us ultimately take on these characteristics as we age. So now Progressive has introduced Dr. Rick, a “Parenta-Life Coach” who’s here to help. On a group outing, he tells his clients not to use the speakerphone in a store or to offer unsolicited help to shoppers. And it’s OK if someone has blue hair! Additionally, Dr. Rick notes that everyone has silent on their phone and putting too many decorative pillows on a couch defeats the purpose of a couch. It’s a lighthearted riff on young people becoming like their parents and also on the younger generation’s reliance on therapists/life coaches. By the way, Dr. Rick is played by Bill Glass.

Geico: This Couple Has A Ratt Problem In Their New House

Recently, we met a couple who had a clogging problem in their new apartment. Now, this couple raves about their new house. They love it…original crown molding, walk-in closets, but they do have a rat problem. Actually, a Ratt problem, as in the rock band most popular in the ’80s. They do they best to navigate the house as Ratt blasts their biggest hit, “Round and Round.” But at least Geico makes bundling their home and car insurance easy. I feel a bit younger, as I’ve never heard of Ratt or heard this song. The wife in this ad is played by Jennifer Bartels.

Doritos Shows A Rationed Last Dorito In This Ad From Israel

Turns out that a global pandemic disrupts every aspect of life that we’ve gotten used to. And that of course, includes delivery services. In a new ad created by Leo Burnett Israel, we meet a man holed up in his home who’s down to his last Dorito and the next delivery is two weeks away. He very delicately nibbles on the Dorito, rationing it off carefully through boredom at home and video calls with Uncle Dan. He’s just down to the tiniest nub of a chip when the doorbell rings. It’s the groceries, and that means more Doritos! Yay! It’s an amusing and timely spot. While most companies are becoming extremely earnest (and arguably sappy) right now, I appreciate the humor. And in case you’re wondering, Asaf Asulin stars as the man…and he’s also the director, editor, and photographer of the spot.

Burger King Wants You To Stay Home And Eat Whoppers

Unless you’re an essential employee working, you’re hopefully at home right now. And Burger King says your country needs you to stay on your couch and order in. They’ll deliver for free when you order on the app. Because staying home doesn’t just make you safer, it makes you a “couch potatriot.” And Burger King is donating Whoppers to nurses (healthy…haha). Neat! And while we’re talking about Burger King, this academic-related promo is pretty cool too.

Geico: This Couple’s Apartment Has A Clogging Problem

This couple loves their new apartment, but it has a clogging problem. As in a family of clogging dancers directly overhead. Which brings up the question: what kind of clogging would be more disruptive? By the way, the adult cloggers in this ad are Greg and Maria Tucker, and they’re actual clog dancers from Utah. Also, the woman is played by Ozioma Akagha…anyone know who the man is?

Progressive’s Flo Chats With Bigfoot (His Real Name Is Daryl)

Well, hello there. I hope you’re doing well and staying healthy. It’s been a little while since I’ve written. With the current state of world events (if you happen to be reading this years later, this is the world event I’m talking about), it seems kinda odd to be writing about silly commercials. But that’s what I’m here for, and that’s what I’ll do. In this Progressive spot, Flo is sitting down in the woods and having a heart-to-heart with a woolly creature. He says that everyone used to come out for blurry photos with him, but now they’re just now more interested in their RVs. Flo makes a mistake when she calls him Bigfoot though…his name is Daryl. This ad is appropriately named “Sadsquatch.”


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