Yoplait Says To Mom On

Are you someone who has a “live and let live” philosophy about other people, or are you someone who’s more judgmental? I’d venture to say that most would respond that they’re the “live and let live” type even if they truly aren’t, just because it sounds better. In Yoplait’s new spot from 72andSunny, the yogurt brand leans to the non-judgmental side with the tagline “Mom On.” It’s part of a larger campaign with a plethora of videos on YouTube. The ad shows moms doing activities that some might object to…breastfeeding in public, not breastfeeding, working/not working, and bribing the kids all come up, among other things. The woman drinking “mom’s special juice” (wine) is a hoot. It concludes with a mom touting Yoplait over “cage-free Norwegian help milk” stuff, because her daughter loves it. Taking a shot at pretentious organics…nice. So, Mom On! In case you’re wondering, the double stroller mom is played by Jessica Caesar, and the wine mom is Elizabeth Clare.

Nike: Kevin Durant Wins A Championship, And Silences His Critics

Kevin Durant has always been a favorite of mine, going back to his lone year at the University of Texas. And now, he has a ring (and a Finals MVP to go along with it). While I would have much rather preferred him to win it in Oklahoma City, it’s still cool that he now has a championship. Nike’s post-NBA Finals commercial shows all his critics…first he’s derided as soft and defensively-challenged, then when he moved to the Golden State Warriors, people called him a traitor. But now, he’s a champion, and the critics are silenced. It’s a pretty cool ad, supplemented by Ol’ Dirty Bastard’s “Shimmy Shimmy Ya.”

Geico: If You’re Boyz II Men, You Make Anything Sound Good (Even Chronic Flatulence)

Geico’s got a new ad in their “It’s What You Do” campaign. In this one, a woman picks up a new prescription from the pharmacy, and it has side effects. What are these side effects? Well, Boyz II Men sing them. She might have dizziness, nausea, sweaty eyelids, and in severe cases, chronic flatulence. Hearing Boyz II Men sing “chronic flatulence”, and the somehow seductive sounding “so gassy, girl” refrain is a delight. Because if you’re Boyz II Men, you make anything sound good. The possibly gassy in the future girl is played by Courtney Cunningham.

Milk-Bone Says Dogs See More

Sometimes the less said, the better. If you like dogs, you’ll probably be a fan of this Milk-Bone spot.

Oreo Thins Hypnotize

I’ve never had Oreo Thins, and I don’t really plan to. I guess they’re good if you’re watching your calories, but I’m just fine eating regular Oreos. But this new spot for Oreo Thins, featuring Notorious B.I.G.’s “Hypnotize” is well, pretty damn hypnotic.

Lacoste Travels Through Time On A Train

I like wearing polos. Lacoste, founded by French tennis player Rene Lacoste in 1933, was the creator of polo shirts. They’re beautiful pieces of clothing, but I don’t own any because they’re a bit out of my price range. Maybe I should go for one that’s second-hand. Anyway, you know a fashion commercial is special if I’m writing about it on here, since I typically shy away from fashion advertising. Lacoste’s new commercial, “Timeless”, is a 90-second epic, created by BETC Paris. A man is chasing after a woman on a train, and as they travel through the cars, time also travels. The styles are evolving through the decades, but the guy’s Lacoste polo stays a timeless constant. Finally, after a fantastic chase, they meet and kiss in the end. It’s a wonderfully shot spot, and the music of Max Richter’s “November” only adds to the urgent mood. Here’s more from Adweek.

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