Windex’s Emotional “Story of Lucy”

Windex is probably one of the last consumer products you’d have an emotional experience with, but sometimes the most touching ads come from the least likely suspects. In its lovely “The Story of Lucy”, Windex’s role seems to take a backseat, only being really prominently featured in the beginning and end. It’s more a tale about the relationship between a man and his daughter. The spot was created by Energy BBDO, who after making content for Pearle Vision and Extra Gum, seems to have found a niche with emotional commercials for boring categories. The lovely song featured is Grace VanderWaal’s “Beautiful Thing.” Also interesting: Grace is only 13. Wow.

Capital One And Spotify Partner To Have Samuel L. Jackson Croon “Let’s Stay Together”

It’s not as good as Capital One’s March Madness campaign, but still pretty entertaining. The song, of course, is Al Green’s classic “Let’s Stay Together.” Take it away, Sam.

The University of Phoenix Shows A Compelling Story As Told To A Great-Granddaughter

The University of Phoenix has a spotty academic reputation. But damn, it can make a good commercial. A few months ago, UofP had a stop-motion animated spot depicting the struggles and triumphs of a single mother restarting her education…and it was a big hit. Another touching ad starred NFL star Larry Fitzgerald. Now, they have a compelling ad with an old lady talking to her newly born great-granddaughter. We see the elderly lady’s story of escaping the horrors of war as a young girl, emigrating to the United States, learning English, grinding, working, and persevering…until she’s become a success. Wow. Excellent work.

These Hyundai Sonata Drivers Belt Out “Sweet Caroline” During A Traffic Jam

Getting stuck in traffic sucks. But it helps if you have some good music to get through it. In this new Hyundai Sonata spot, a man (played by Brian Maillard) puts his pipes to use with a rousing rendition of Neil Diamond’s super-singable classic “Sweet Caroline.” It’s so infectious that he gets a female Sonata driver (played by Edi Patterson…thanks to a commenter for that info) right next to him to join in for a duet. Aww.

Fruit of the Loom’s Breathable Underwear: Don’t Talk About It

This woman is so enamored with her Fruit of the Loom breathable underwear that she wants to talk about it. To everyone. But apparently, they aren’t too comfortable hearing about it. She’s quite cute though…am I the only one who thinks the men actually might like hearing about her underwear? Anyway, Fruit of the Loom has another comedic spot featuring a man talking to his buddy about his breathable underwear while they’re skydiving. Turns out, while tiny holes for breathability might be good in your underwear, it doesn’t work as well in your parachute. That ending is solid.

Tums Chewy Bites Vs. A Slice Of Pepperoni Pizza At A Skating Rink

Tums has had a number of commercials featuring food fighting the people that just ate them. They’re underratedly funny. In this one, a slice of pepperoni pizza starts whooping a guy’s ass while they’re roller skating. Fortunately, he takes Tums Chewy Bites (which really sound like candy), and soon enough they’re dancing with each other. Huzzah! Also, here’s an amusing one with bacon beating up a guy during a traffic jam.

T-Mobile Shows A Babysitter Who Charges Extra Fees

I chuckled at this T-Mobile spot. She’s perhaps not the most responsible babysitter. She charged $30, but the total was $50 after the fees. There’s a pizza ordering fee…we see the son asleep on a pizza box with half-eaten pizza. Then the dog sitting fee, with the daughter giving the dog a not so flattering cut. Finally the rummage through the closet fee, where the babysitter wears the woman’s high heels and gleefully declares “we’re the same size…in shoes.” I mean who is she, Verizon? Haha. The babysitter is Casimere Jollette. Any idea who the husband and wife are?