Nike: Kevin Durant Wins A Championship, And Silences His Critics

Kevin Durant has always been a favorite of mine, going back to his lone year at the University of Texas. And now, he has a ring (and a Finals MVP to go along with it). While I would have much rather preferred him to win it in Oklahoma City, it’s still cool that he now has a championship. Nike’s post-NBA Finals commercial shows all his critics…first he’s derided as soft and defensively-challenged, then when he moved to the Golden State Warriors, people called him a traitor. But now, he’s a champion, and the critics are silenced. It’s a pretty cool ad, supplemented by Ol’ Dirty Bastard’s “Shimmy Shimmy Ya.”

Geico: If You’re Boyz II Men, You Make Anything Sound Good (Even Chronic Flatulence)

Geico’s got a new ad in their “It’s What You Do” campaign. In this one, a woman picks up a new prescription from the pharmacy, and it has side effects. What are these side effects? Well, Boyz II Men sing them. She might have dizziness, nausea, sweaty eyelids, and in severe cases, chronic flatulence. Hearing Boyz II Men sing “chronic flatulence”, and the somehow seductive sounding “so gassy, girl” refrain is a delight. Because if you’re Boyz II Men, you make anything sound good.

Milk-Bone Says Dogs See More

Sometimes the less said, the better. If you like dogs, you’ll probably be a fan of this Milk-Bone spot.

Oreo Thins Hypnotize

I’ve never had Oreo Thins, and I don’t really plan to. I guess they’re good if you’re watching your calories, but I’m just fine eating regular Oreos. But this new spot for Oreo Thins, featuring Notorious B.I.G.’s “Hypnotize” is well, pretty damn hypnotic.

Lacoste Travels Through Time On A Train

I like wearing polos. Lacoste, founded by French tennis player Rene Lacoste in 1933, was the creator of polo shirts. They’re beautiful pieces of clothing, but I don’t own any because they’re a bit out of my price range. Maybe I should go for one that’s second-hand. Anyway, you know a fashion commercial is special if I’m writing about it on here, since I typically shy away from fashion advertising. Lacoste’s new commercial, “Timeless”, is a 90-second epic, created by BETC Paris. A man is chasing after a woman on a train, and as they travel through the cars, time also travels. The styles are evolving through the decades, but the guy’s Lacoste polo stays a timeless constant. Finally, after a fantastic chase, they meet and kiss in the end. It’s a wonderfully shot spot, and the music of Max Richter’s “November” only adds to the urgent mood. Here’s more from Adweek.

Burger King’s Return Of The Mac N’ Cheetos

I love the ’90s. ’90s music in particular. Mark Morrison’s “Return of the Mack” was a huge hit in 1997, reaching #2 on the Billboard Hot 100. But it’s a song that I don’t remember, and only know at all from being on “Best of the ’90s” playlists and compilations. Burger King’s celebrates the return of Mac n’ Cheetos in its new commercial that puts The King and Chester Cheetah’s heads on Mark Morrison and another…uhh guy…from the original music video. It’s funny, for sure, though it would be a lot funnier if I remembered the original. But based on the fact that that top YouTube comments are “The greatest commercial I’ve ever seen…” and “Whoever made this needs several promotions and a fat raise”, Burger King’s ad, created by DAVID Miami, is a big hit.

Preparation H Visits Kiester, Minnesota

This one has been out for almost a year, but I just saw it for the first time. When I saw the woman was in Kiester, MN (population 501), I immediately knew the ad had something to do with the butt, most likely for Preparation H. And apparently looking at the comments on iSpot.tv, people from in and around Kiester have taken great pride in their 15 seconds of fame. The biking woman is played by Gail Rastorfer.