Axe Asks “Is It OK For Guys…?”

Axe has come a long, long way in their advertising. I remember when Axe came out towards the end of my high school days. Their commercials could be characterized as lunkheaded fantasies that basically said you’d get laid if you used Axe. I guess that had something of a charm to them, but were mostly just dumb and borderline offensive. Over the years, Axe has shifted their focus. 2012 brought the beautiful Susan Glenn spot, which I recall being one of the best of the year. The biggest shift, however, came last year with “Find Your Magic.” The ad, which got rave reviews, challenged society’s and advertising’s ideas of masculinity. Now Axe seems to have gone even further. In its new commercial created by 72andSunny Amsterdam, “is it ok for guys”, Axe shows different guys asking questions about whether it’s ok for guys to do things that men aren’t traditionally known for. The questions are based on autocompletes of popular Internet searches. It’s a well done and thought-provoking piece. Here’s more from Adweek.

Tuesday Throwback: Shiny Toy Guns Make This Lincoln MKZ Spot Fantastic

This Lincoln MKZ commercial is from 2009, and it’s one that I kinda wish had come out when I had this blog, because it would have gotten a ton of pageviews. In a lot of ways, Lincoln’s commercial looks like a stereotypical car ad, with the sleek visuals and cool song. But damn, it looks and sounds fantastic. That song is “Major Tom” by Shiny Toy Guns (a cover of the original by Peter Schilling). Love it.

Liquid-Plumr Shows Off Plumber’s Crack

Liquid-Plumr is a quite necessary, but not exciting product. It’s the kind of thing that you don’t probably don’t think about unless you’re having problems with your drain. So perhaps for that reason, Liquid-Plumr has created a few commercials that had a lot of people talking. The new spot from FCB Chicago lacks the saucy sexual suggestiveness, but it’s still quite memorable. It’s literally a cheeky commercial, since the gag shows various people and their plumber’s cracks. “There’s a Plumr in all of us” is a weirdly empowering tagline. The song playing throughout the ad is Rosemary Clooney’s “Too Marvelous For Words.”

Budweiser’s Tribute To #2, Derek Jeter

On Sunday, New York Yankees legend Derek Jeter will have his #2 retired by the team. The Yankees have had such a long and storied history that there will be no single digit numbers that haven’t been retired (except for 0). Whether you’re a Yankees lover or hater, Derek Jeter’s impact as a baseball icon cannot be downplayed. So Budweiser’s new tribute ad, fittingly called “This Bud’s for 2”, pays homage to Jeter. The spot opens with his final at-bat at Yankee Stadium in 2014, where he struck a walk-off single. A storybook ending, truly. The ad goes on to show various locales in New York, where the number 2 is being removed, and replaced with his #2 Yankees decal. We see various highlights of Jeter’s career, while the city honors him. It’s a stirring ad from Budweiser, created by VaynerMedia.

The Jeep Compass Shows Life Recalculating

If you’ve used GPS in a car, you’re probably familiar with the “recalculating” message when you’ve missed a turn, or otherwise gone off course. It can be pretty jarring if you’re not expecting it. In its new ad for the Compass, Jeep uses “recalculating” as a nice metaphor for life’s unexpected twists and turns. Life doesn’t always go as planned, which is why it’s crucial to stay flexible and recalculate your next moves. The hypnotic song is “Bill” by Exuma. And for those of you wondering, the pretty businesswoman with big blue eyes backing away from the high-rise building is Siri Miller.

This Skittles Mother’s Day Commercial Will Make You Cringe

Sorry for the clickbait-y title, but here’s one that will definitely make you cringe, if not give you full-on nightmares. Skittles is known for their bizarre advertising, but here’s one that goes above and beyond. We’ve got a creepy looking mother and son, and when Mom eats Skittles, son eats them too, and is able to identify the flavors. How? Well, turns out the umbilical cord is still connected. It’s horrifying, but if memorable is what they were going for, then the spot by DDB Chicago does just that.

This Grandma And Her Family Take A Road Trip Across America In A Volkswagen Atlas

Volkswagen introduced its biggest SUV, the Atlas, in late March with a humorous tale of the birds and bees that was widely publicized and got mixed reviews. Now, VW is going for a more emotional angle in its new Atlas campaign. The commercial starts with a letter from a dying grandfather to his family. He and his wife hail from Ireland, and he wants his family to take a trip to see America. And that’s just what they do…alongside the pleasant sounds of Simon & Garfunkel’s “America”, the family takes a cross-country trip in their Atlas. We see the country’s breathtaking landscapes, and the grandkids learn more about how they met. The road trip culminates in the clan spreading his ashes at sunset along the rocky Pacific coastline. Aww. There are also a series of shorter spots showing the family’s journey (while of course tying them in with features of the car). By the way, the grandmother is played by seventy-eight-year old Marie Gallagher.

%d bloggers like this: