Tuesday Throwback: The Move Over Butter Song

YouTube says this commercial is from 1993, and that sounds about right. The song is super catchy, with the cow’s moo being quite amusing. Also, Move Over Butter is still made…I had no idea.

Interstate Batteries: Don’t Have Your Battery Die And Grandma Write You Out Of Her Will

Well, that’s dark. And darkly hilarious.

AT&T/DirecTV During March Madness…You Won’t Miss A Thing

These AT&T/DirecTV spots are alternately funny and stupid/annoying…which might be what they’re going for. There’s the Purdue fan parking booth attendant who’s missing their game, and they’re tied at the half with a mid-major school. Interestingly, Purdue was only leading by 1 at halftime in their first round matchup against Vermont, a mid-major. Then there are the poor people stuck in a sales review, despite a buttload of games. Dan Finnerty is the singer, and he’s crooning a parody of Aerosmith’s sappy #1 hit “I Don’t Want to Miss a Thing.”

 

Buffalo Wild Wings Has A March Madness Foodoo Doll

Buffalo Wild Wings is also all about March Madness. A group of Wisconsin fans is watching the game while eating, and a server presents them with a “foodoo” doll with vegetables and mozzarella sticks. They start eating it and surprise, surprise…the player they’re rooting against suffers a gruesome injury. We don’t know what it is, and it’s probably best that we don’t know. Grasie Mercedes plays the pony-tailed fan, while Jessica Joy is the blonde female fan. Elsewhere, when a table asks for #7 to be taken out of the game, that happens literally as a panicked Louisville #7 doesn’t know why he’s at Buffalo Wild Wings. Is this why they got upset by Michigan? In this one, Natalie Gold is the server, and Zora Bikangaga played the panicked Louisville player.

Bonus links: Here’s an interesting story about Zora Bikangaga. His story was also featured on an episode of This American Life.

Capital One: Charles Barkley Wears A Snack Hoodie and Layers

Capital One’s “This is March Madness” campaign starring Charles Barkley, Samuel L. Jackson, and Spike Lee is always a big hit. I wrote about a few of the delightful spots last weekend, and here are some more. We see Charles Barkley wearing a snack hoodie for easy munchie access, and dressing in puffy layers for every situation. The tremendous trio also misses a buzzer beater because of Chuck’s Clapper. And in the Phoenix airport, Sir Charles discovers that adoring crowds are more interested in Jim Nantz.

 

Sherwin-Williams Takes Us On A Stunning Safari

Paint isn’t a super exciting consumer category, but its colorful nature means that it can have some visually impressive advertising. I’ll always remember Valspar’s commercials from the mid-late 2000s, for example. Now, Sherwin-Williams has a new spot from McKinney that’s simply stunning. We go on a safari featuring a mandrill, flamingos, zebras, giraffes, meerkats, leopards, and elephants. What makes it so special though, is that the animals were created out of Sherwin-Williams paint chips. According to Adweek, it took almost 30,000 paint chips, along with 24 production artists working a total of 5,600 hours to create this 30-second spot. Very nice music too. Methinks we’ll be seeing this one on a lot of “Best Of” lists at the end of the year.

 

This Commercial Sucks: Allergan’s “Eyepowerment” Is Not Empowering

There are commercials that start off pretty well, but then when they get to the advertising aspect (i.e. whatever they’re selling) will make you shout out “that’s bullshit!” This effort from Allergan entitled “Eyepowerment” fits the bill. It starts out with photographs of important women from history, including Rosa Parks, Amelia Earhart, and Frida Kahlo. The photos are accompanied by Kim Carnes’ lovely song “Bette Davis Eyes.”  On screen it says, “Before we had our voice, we had our eyes.” OK. But then, there’s a sudden pivot. We find out it’s a commercial about chronic dry eye. What? A completely confused, misguided and frankly insulting attempt to link feminism to chronic dry eye. Leave it to a pharma company to screw this one up.

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