July 29, 2015 Leave a comment
Sometimes commercials are the best part of TV.
July 27, 2015 Leave a comment
And we’re back! When you’re used to seeing someone a certain way, seeing that person change their appearance can be a big shock. I typically have a beard, but I sometimes will change it up and spontaneously shave. The first time I did this, a few of my co-workers (who had never seen me clean-shaven) wondered who the hell I was. And commented (pretty accurately) that I looked 10 years younger.
This experience is exponentially amplified in “My New Face” a 3-minute film created to advertise Israeli pharmacy chain Super-Pharm’s line of Life M6 razors. 44-year-old Amit, AKA “Mook”, has had a beard for 14 years. His kids has never seen his without it, nor has his wife. So he shaves, and much like me, he looks about 10 years younger afterwards. His family’s reactions are what make the ad though. His father doesn’t recognize him at first and treats him like a regular customer in the family store. His daughter says “you look like a different daddy.” Aww. And his wife says it feels like she’s cheating on him. All because he changed one, albeit one very prominent, feature of himself. This is really nice work. That said, Mook looks better with a beard.
June 21, 2015 Leave a comment
So “Carl” enjoys McDonald’s breakfast. An Egg McMuffin is apparently better than dice and cassette tapes among other things. I’m not lovin’ it. This commercial sucks.
June 4, 2015 Leave a comment
Subaru has a knack for sentimental advertising, particularly regarding the father/daughter relationship. Their “Baby Driver” commercial might be one of the best ads of the decade. Another favorite of mine is about a father and young daughter chasing a rainbow. Now Subaru has another great one in the books, created by Carmichael Lynch out of Minneapolis. The new spot, “Making Memories”, shows a father cleaning out his Forester, and certain items make his flashback to different times in his daughter’s life. He’s getting a new Forester, and she’s getting the old one. The song is “Time Will Tell” by Gregory Alan Isakov. I bet this one will make a lot of parents tear up.
June 2, 2015 Leave a comment
I’m more of a cat person, but meeting a friendly dog is one of those experiences that can make your day. Can meeting a dog change the way people perceive the world though? That’s what this Pedigree commercial from BBDO New York is looking at, in particular with regard to race. It features an older, grumpy-looking white man walking with his mastiff through a black neighborhood. He looks pretty careful to avoid eye contact, but then as a young black man walking a pit bull approaches, the dogs greet each other. This causes both owners to introduce their dogs and have a friendly moment. Of course, Pedigree won’t solve the complex problem of racism, but maybe dogs can create nice scenes like this to unfold more often.
Bonus video: Here’s another spot from the “Feed the Good” campaign, this time from Australia. A fight takes a backseat when a dog’s life is at risk.
June 1, 2015 Leave a comment
I kind of like crossword puzzles, because it’s fun to figure out the clues. Scrabble doesn’t hold the same appeal for me. But despite not being a Scrabble fan, I really enjoyed their new ad from Lola Madrid. It tells the cute and quirky love story of Agostina and Santiago entirely though anagrams. Adorable and clever.