For-profit higher education is in huge trouble in the United States. Just a few weeks ago, one of the most visible for-profit colleges, ITT Tech, closed its doors for good. The University of Phoenix is still going, but its enrollment has dropped about 75% from its peak….from 600,000 to just over 150,000. So while the University of Phoenix and other for-profits might offer questionable educational value, they have the power of advertising with them, as evidenced by this poignant commercial starring Arizona Cardinals wide receiver Larry Fitzgerald. Larry entered the NFL Draft after his sophomore season at the University of Pittsburgh. His mother died during his freshmen year, and she urged him to get his college degree. The commercial is a real tearjerker…Fitzie calls the house just to hear her voice, and proceeds to leave a message telling her that he’s now a college graduate and thanks her for all the guidance she gave him and his brother. Oh man. As my friend said when this ad came on, “I just want to give him a hug.” I first saw this commercial during last week’s Sunday Night Football game between the Cardinals and Patriots, which was strangely enough played at University of Phoenix Stadium.