Chobani’s Lovely Animated Ad
March 5, 2021 Leave a comment
Chobani’s new animated commercial takes the form of a grandma writing a letter to her granddaughter Alice. She tells Alice that the family farm is hers now, and we see that whimsical farm and a futuristic world (which is also full of Chobani products). She gives Alice advice about running a business, and how treating people well is the most important part. And she hints at environmental responsibility by saying that how we eat today feeds tomorrow. Chobani does a nice job with copy, voiceover, and music on this one. And the beautiful animation was done by The Line in London. Here’s a bit more about it from Ad Age.