Tuesday Throwback: Liberty Mutual’s Beautiful Commercials Featuring The Music Of Hem

I remember these great Liberty Mutual ads debuting around 2006. They focus on people witnessing acts of kindness and then “paying it forward” by performing good deeds to those around them. I love the ads on their own, but what really puts them over the top is the beautiful music of New York band Hem. This particular Liberty Mutual campaign had a lot of spots, but I’ve just included a few of the classics, which feature the songs “Half Acre” and “The Part Where You Let Go.” It’s a campaign that seems like it could be even more apt now, considering our polarized and hostile political climate.

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That Liberty Mutual Lug Wrench Commercial

This Liberty Mutual ad featuring a teen driver who’s stranded in the middle of the night isn’t new…it’s been out for almost a year now. It’s a pretty dumb commercial, but one that’s continued to get aired a lot. Catherine Kamei plays the mom, Nik Dodani portrays the clueless lug wrench teen, and Bryan Burton is the “maybe” guy.

Liberty Mutual Offers Accident Forgiveness

This Liberty Mutual commercial featuring a husband who clipped a food truck is not particularly good or interesting. But I’ve been asked about the actress in the ad, and tell you I shall. It’s Raushanah Simmons. If I come across the name of the actor, I’ll add that too.

Liberty Mutual Has Humans Suffering Funny Sports Related Accidents

A continuation of Liberty Mutual’s very popular “Humans” spot created by Hill Holliday, but with a sports theme. It’s been getting a whole lot of airtime during the NCAA Tournament (you can tell what I’ve been watching). Makes me laugh out loud. I think the football knocking over the grill causing the car to be engulfed in flames is the funniest one. The guy who threw the football has a priceless expression. Naturally, a commercial about the foibles of humans would contain the cheesy and likable “Human” by The Human League.

What’s That Song? Part X

Artist: Ben Harper, Song: “Amen Omen”

I think Liberty Mutual’s ongoing campaign focused on social responsibility is quite underrated, and often overshadowed in the very competitive area of insurance advertising. In the past, the spots featured the lovely music of Hem, but now it’s the chill and pleasant sounds of Ben Harper. I don’t know if Liberty Mutual is really as responsible as they claim, but encouraging altruism is a great angle.

Artist: Public Enemy, Song: “Harder Than You Think”

Public Enemy’s music in a commercial for Kmart Fashion? OK…

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