ESPN’s Newest “This Is SportsCenter” Spot Features Aaron Judge Practicing His Home Run Trot At The Gym

Last year, ESPN parted ways with its longtime agency Wieden + Kennedy New York. Their most famous campaign was “This Is SportsCenter”, which had about 400 ads over 20 years. Now, ESPN is working with an in-house agency Creative Works, and its first new “This Is SportsCenter” spots in a year debuted today. Luckily, they still feature the same wry and witty humor that the campaign was renowned for. The ads star New York Yankees slugger Aaron Judge. In the longer one, he’s taking a leisurely jog on a treadmill in full uniform at ESPN’s gym. It’s brief…because the treadmill is set to “Home Run Trot.” In the other, he enters a room, and All Rise.

 

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Tuesday Throwback: Twix’s “Get The Girl”

A man (Adam Pally) and a woman (Abigail Spencer) are hitting it off at a party, which leads the guy to jump the gun and ask if she wants to go back to his apartment. She’s incredulous, and after chewing it over for a moment with a Twix, he clarifies and saves his ass. There was also a follow-up spot where the guy takes her to his shabby place and says he’s just staying there while his “uptown apartment” is getting worked on. Twix set this up as an interactive “Choose Your Own Adventure” campaign, where the guy’s answers lead to different scenarios. You can watch more here.

Snickers: It’s Almond, Not “Ahmend”!

Have you ever been irritated by the way someone pronounces (or mispronounces) a word? If so, you might relate to this funny Snickers spot, where a guy takes extreme measures to get away from his buddy who keeps pronouncing almond “ahmend.” Of course, you probably wouldn’t bail out of your car, causing it to crash into a mailbox…but you overreact when you’re hungry. Those guys are great. And if you want something a little darker, Snickers also has a commercial featuring a meter reader doing an impromptu confession.

This Commercial Sucks: Samsung Galaxy S9’s Super Annoying Song

I’m back after a somewhat unplanned hiatus. If you’ve watched March Madness, you’ve seen this Samsung spot so many times. And that song (“Get Stupid” by Aston Merrygold) is just awful. “Here’s an invitation to the whole wide world/ from your brother to your sister to your best friend’s girl”…please stop!

Capital One March Madness: Charles Barkley, Samuel L. Jackson, And Spike Lee Go To Texas

March Madness is back, which also means the return of one of the most beloved ad campaigns. That’s right…it’s time for more Capital One March Madness, with Charles Barkley, Samuel L. Jackson, and Spike Lee. This year, the Final Four will be in San Antonio, so the ads focus on their travels in Texas (#FanAntonio). Chuck is excited about the “A La Mode”, while Sam and Spike inform him that it’s the Alamo (and it doesn’t serve ice cream). Charles also calls an armadillo a “turtle rat.” “The Three Muskamigos” wear goofy Western attire, and sing “Friends In Low Places” while on horseback.  These are just some of the spots from this always entertaining campaign.

 

 

 

Sling TV Introduces A Couple Of Slingers

Once, I was at a work party and my boss excitedly told me “there’s weed in the back.” He wanted me to go back there with him, some of my co-workers, and a few other higher-ups. I went back there, intrigued at the potentially awkward experience of marijuana with managers. After heading back, I realized that I had misheard. There was Wii in the back, not weed. Which was cool anyway…we played Wii bowling. It just wasn’t what I was expecting.

I thought of this story after watching this new Sling TV commercial, where a simple misunderstanding leads to awkwardness. One couple is hosting another, and a wife suggests “slinging with us.” There’s a moment of discomfort, but the other couple agrees. They head to the couch…and start watching Sling TV. Red-headed wife realizes they said Sling, and then admits she thought they said they were something that rhymes with slingers. Her husband, who seemed much more open to “slinging” also is confused…and he’s unbuttoning his shirt. Whoops. It’s a funny spot created by The Martin Agency (best known for their Geico work), but one I’m sure the fuddie-duddies won’t like. The slinger wife is played by Tiffany Elle, and the unbuttoning husband is Dan Gill.

 

Tuesday Throwback: Pepsi Points Can Buy You Cool Swag, But A Harrier Jet?

In this 1996 Pepsi commercial, a teenager shows off the cool stuff he got from Pepsi Points. He has a Pepsi T-shirt, which was 75 points. He has a leather jacket, which was 1450 Pepsi Points. Shades were 175 points. And then, he rolls up to school in a Harrier Jet…7,000,000 Pepsi Points. This one is best remembered because a business student found a loophole and ended up suing Pepsi for his Harrier Jet. Spoiler alert: he lost. Though Pepsi did end up changing the commercial to 700,000,000 points for the jet.

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