The Rhythm Of McDonald’s

McDonald’s is dirt cheap and a 5 minute walk from my house, which is usually why I go there. But are they trying attract hipsters with this commercial?

I don’t really think McDonald’s will be a hipster hangout, despite the success of other cheap American classics like PBR. Though I did learn something new from this ad. I thought the “rhythm” dude was just some random schmuck when in fact he’s “MysteryGuitarMan” and has one of the most popular channels on YouTube. He’s got his own page on Wikipedia too, so he’s legit. The more you know, guys.

A Haiku For My Muse

You’re so pretty and

Make online school seem easy

Too bad it’s a scam

State Farm Might Cause Interesting Purchases And Marital Discord

This commercial is one of the few where you’ll hear the word “ergo”, so it deserves to be mentioned for that singular reason. That guy really looks like the type who’d buy a falcon, doesn’t he? It’s also funny watching all the other people walking down the street with their new items. My favorites are the “shoulda/coulda got a falcon” guys, the Model T-esque mini car guy, and the giant gumball machine guy. Come to think of it, everybody with new swag looks to be male. I’m sure that will cause NOW to butt in somehow.

Haha, you think the guy is having an affair. But he isn’t! He’s talking to his State Farm agent at 3 AM! The wife thinks she sounds hideous because he’s a guy! If I was the wife, after I figure out he’s not sleeping with another woman OR a man, I’d be worried about why he’s calling State Farm at 3 AM. Money problems, much? And a graveyard shift State Farm agent sounds like the most depressing job ever.

All and all though, two strong spots from State Farm. I laughed.

This Should Clean Up At The Razzies

God, this looks even worse than Paul Blart: Mall Cop.

Coors Light Presents The World’s Easiest Bar Exam

The video quality is crap, but this was the best I could find. So sue me.

I’m not in law school, but I hear the bar exam is more complicated than that. You probably shouldn’t be a lawyer if you can’t tell when beer is cold. Besides, who wants beer to be that “super cold”? Would give me a brain freeze.

And here’s the version that’s airing more often now. The one with the girlfriend, the missed date, and the guy with the world’s biggest shit-eating grin.

Did Frankie Muniz Travel Back In Time For This Verizon Commercial?

I’m somewhat notorious for thinking people look alike when nobody else does but…

this kid looks JUST like Frankie Muniz. Right? Somebody back me up, please? YouTube comments say his name is Tyler Steelman and he was on “The Suite Life of Zack and Cody”. Whatever though, he still looks like Frankie to me. I should also add that this commercial annoys the hell out of me, and the YouTube screengrab on this page amuses me.

What’s That Song?

Music can be a crucial addition to any commercial. Being featured in advertising can help any rising artist break out. In this post, I will write about ads where songs are important, and give you the name and artist.

Artist: The Non-Commissioned Officers, Song: “Evolve”

In a commercial where a monkey accompanies a man to a party, it seems natural that it would be backed by a song called “Evolve”. Maybe it’s just the people I know, but I feel like women would be more receptive to a guy with a spider monkey on his shoulder. But it definitely isn’t the best way to fight flakes. I guess Garnier Fructis is going for a male audience here, but it doesn’t have a very male-sounding name. I always used to get Garnier Fructis confused with Clairol Herbal Essences.

Artist: Tim Myers, Song: “Under Control”

I actually didn’t remember what commercial this bouncy song was in, which is probably not what Chase wants to hear. In a note that only I may find interesting, Tim Myers was the bass player in OneRepublic from 2004-07. He left the band a year before they hit it big with “Apologize”, a song that was #1 in 16 countries, though only peaked at #2 in the US. Whatever guys, it’s a great song!

Artist: Jonsi, Song: “Go Do”

Jonsi is (maybe) better known as the lead singer of Icelandic post-rock band Sigur Ros. Ford Explorer’s ad sure is visually appealing and makes the viewer actually want to “go do” something. But these commercials seem to inevitably be followed by a lunkheaded fast food spot and me scratching myself.

Artist: M. Ward, Song: “Here Comes The Sun Again”

Aww. Sort of takes on the vibe of the Ford Explorer commercial, with a romantic twist. Very cute commercial and song.

Artist: Heart, Song: “What About Love”

By far the best known song on this list. This is part of Swiffer’s somewhat strange campaign using love songs from the ’70s and ’80s. A few weeks ago, I was at the grocery store, in the cleaning aisle, right next to all the Swiffer products when “What About Love” came on. It was the fantasy of any Swiffer brand executive, except of course that I didn’t buy any Swiffer.

Peyton and Eli Manning: Football Cops

There’s an NFL lockout so the players need something to do. Enter Peyton and Eli Manning: Football Cops.

It’s a little hard to tell whether this is just an advertising campaign for DirecTV, or whether it’s going to be an actual web series. In any case, it looks incredible. And a small part of me wants the NFL lockout to continue so the Manning brothers have more time for these.

Rerun: Apple’s Commercials: Some Sweet, Some Worm-Filled

In the spirit of summer reruns, I give you a re-post of something that I don’t think got enough views in its original version. Enjoy!

When I think about advertising campaigns that I hated, Apple’s “Get a Mac” is one of the first that comes to mind. “Get a Mac” ran from 2006 to 2010, and the spots compared Macs to PCs. In case you’ve forgotten, here’s is a video with all of the ads on Apple’s website.

I couldn’t stand these. The consumer is supposed to take away advantages that Macs have over PCs, but my reaction was that Justin Long is kinda an ass and should be nicer to that dorky middle-aged man. Justin Long is a big part of the problem for me. He just has that David Spade-esque quality that makes me want to smack him. He seems like the type who would hit on your girlfriend at a bar, or be a difficult customer that doesn’t tip at a restaurant (someone his character in Waiting would have hated). Otherwise, the campaign crystallized every negative stereotype I have about “Mac people”; that they are smug, elitist, and pretentious. People who go out of their way to be different, while being so self-unaware of how they are pigeonholing themselves. These views aren’t just mine, a recent study backs them up.

“Get a Mac” did have many fans though, as evidenced by it being named “Campaign of the Decade” by AdWeek. Maybe it did help the brand, but I just didn’t like it. However, there is a reason that Apple is such a hugely successful company, and they have had some great ads. In the mid-2000s, being featured in an Apple commercial was often a gateway to success for indie-oriented artists. Feist’s “1234″ was featured in an iPod Nano commercial, and climbed all the way to #8 on Billboard’s Hot 100. Yael Naim’s “New Soul” was used in a MacBook Air ad, and peaked at #7 on the Hot 100. It also happened that these songs became popular by people seeing the commercials and downloading the songs, mostly off iTunes. So Apple would pay for use of the music, and they ended up making money off the iTunes downloads. And they helped these artists in the process. Genius.

Another groundbreaking Apple commercial has a story behind it. In 2007, 18 year old British student Nick Haley created a commercial for the iPod Touch using the very catchy “Music Is My Hot Hot Sex” by CSS. He posted his video on YouTube, which was discovered by Apple. Apple then hired Nick to make a broadcast version of his video . Here’s the final cut.

It’s pretty inspiring to think that a person like you or I could create a national commercial. So there it is. I hated “Get a Mac”, but I’ll give Apple credit where it’s due.
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