February 29, 2016 Leave a comment
It’s February 29th, so I wanted to make sure to post today. You know, since I won’t be able do another February 29 post until 2020. Anyway, Geico’s “Unskippable” was a fantastic and hilarious campaign that I never wrote about on here for some reason. Now, Geico is back with a followup called “Fast Forward.” It further plays off Unskippable’s premise that people don’t want to watch pre-roll ads on YouTube. I write a blog about commercials, and even I skip them. In Fast Forward, we miss key points that turn fairly mundane situations positively surreal. Don’t worry though. If you really want to know what happens in these spots, Geico has extended versions on its YouTube channel. Here’s more on the new campaign from Ad Age.