Gillette Presents “The Best Men Can Be”

This short film from Gillette is lighting up social media today. 30 years ago, Gillette’s classic “The Best A Man Can Get” campaign made its debut during Super Bowl XXIII.  Now, it tries to redefine “The Best A Man Can Get” in an era of conversation and debate about masculinity. Gillette’s ad presents clips that feature bullying and instances of “toxic masculinity”, including the traditional “boys will be boys” attitude. But with the rise of the Me Too movement, will these behaviors change for the better? Gillette hopes so, because “the boys watching today will be the men of tomorrow.” It’s a thought-provoking (and in my opinion, well-done) piece from Grey New York . It’s also one that has created a ton of division and has been getting pilloried on YouTube. Is that negative reaction a symptom of the problem? Here’s more from Adweek.

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The Song In Gillette’s Winter Olympics Commercial

I haven’t really been watching the Winter Olympics. But I have noticed that many people are searching my blog looking for the name of a song in a Gillette Olympics commercial. Is this the one? It’s a quality spot, with solid copy and visuals. Oh, and the song is “When I’m Small” by Phantogram. A pretty cool tune, too.

Gillette: The Best A Razor Commercial Can Get

I know I usually focus on current ads here, but this Gillette commercial from 1989 is too good to not write about. It’s an absolutely classic take on masculinity, chock full of sports, shaving, and success. Makes me wanna lift up something heavy, eat some meat, and then shave. The song is incredible…it’s very 80s, so a little bit cheesy, but totally inspiring (sorta like the Perfect Strangers theme). And let’s not forget the slogan. “Gillette: The Best a Man Can Get” is about as good as an advertising slogan can get. So yeah, great stuff. This spot came out when I was only 3, but I still remember it. That means it’s something special.

Gillette Claims A Single ProGlide Cartridge Can Last 5 Weeks

It’s a pretty commercial…I appreciate the spirit of travel and adventure. I have a Gillette Fusion ProGlide, and it’s the best razor I’ve owned. But 5 weeks for a single cartridge? I’m quite doubtful, especially if you’re like the majority of people who shave every 1-3 days. Maybe this guy (Brandon Quinn from Big Wolf on Campus) didn’t shave often because he was too busy traveling. The “up to” term can be used trickily. Perhaps I’ll try using a single cartridge for 5 weeks, but I don’t know if I want to risk cutting my delicate face.

What’s That Song? Part XVII

Artist: Camera Can’t Lie, Song: “Shine For Me”

A great holiday commercial from Lowe’s. Striking and very pretty visuals. A pleasant song. And “Never Stop Improving” is a quality slogan for both business and life.

Artist: Johnny Otis, Song: “Willie and the Hand Jive”

Simple and stylish ad for Delta Faucet. The hand touch thing is pretty cool. Tune is catchy as hell too.

Artist: Daniel Lee Kendall, Song: “Lost in the Moment”

A cute song that sounds like something women would love. Which probably explain why it’s in a Zales commercial. Reminds me of another holiday jewelry ad from a few years ago.

Artist: ???, Song: ???

I keep seeing searches being referred to my blog for “Gillette Fusion Proglide song”. I assume this is the commercial they’re looking for. Unfortunately, I can’t find the artist or song anywhere. Sorry. The Gillette Fusion Proglide is the best razor I’ve ever had, but I don’t think it’s “turned my world upside down”

Gillette Has The Razor That Won’t Attract Sharks

This is a useful ad in case you were planning on shaving in shark infested waters.

OK. I also find it weird that Gillette pits their own products against each other. Why wouldn’t they just say “leading disposable” instead of  “leading Gillette disposable”? That said, I own a Gillette Fusion ProGlide, and it’s the best razor I’ve ever had. It really DOES feel like gliding and it “feels good on my sensitive skin”.

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