Extra Gum’s Lovely New Commercial Follows A Young Couple’s Relationship

Extra Gum’s origami commercial from 2013 was extremely popular, and still stands as one of the most viewed and shared posts on this blog. Now there’s a followup created by Energy BBDO that hits on another emotional soft spot: young people in love. In “The Story of Sarah & Juan”, we follow a young couple’s relationship through good and bad, stretching from high school into adulthood. Extra Gum plays a prominent role of course and the ad culminates with pictures drawn on Extra wrappers of memorable moments in their relationship and then a picture of the next step. Haley Reinhart provides a version of Elvis Presley’s oft-covered “Can’t Help Falling In Love”, a song that always manages to sound beautiful. A lovely, sweet, and yes, a little sappy spot from Extra Gum. Here’s some more information about it from Adweek.

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What’s That Song? Part XX

Artist: Elvis Presley, Song: “Can’t Help Falling In Love”

An artistically pretty commercial for Axe paired with a classic Elvis song. Although I think I actually like the UB40 version better. And I guess anarchy would result if people dropped everything the instant they saw someone they were attracted to.

Artist: Rusted Root, Song: “Send Me On My Way”

Enterprise has been using “Send Me On My Way” in its campaigns for the last year. That song makes a lot of sense for a rental car company. It’s a tune that most people know, but a lot don’t know what it’s called and even fewer are aware of the artist. A deeply evocative song, it conjures up images of carefree childhood imaginations and adventures…and it’s probably most famous for its use in the movie Matilda.

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