Internet Explorer 9’s Striking Song

Close to six months ago, I wrote about a new commercial for Internet Explorer 9 with a memorable song. A newer version has been playing for a while now.

In the original post, I stated “the song is “Too Close” by Alex Clare, which just debuted at #68 on the Billboard Hot 100 due in large part to its use in this commercial.” And now? “Too Close” just entered the top 10 and still looks to be rising. It also spent 4 weeks at #1 on the Alternative Songs chart. Looking at the #1 Alternative Songs this year, at least four others were in national commercials before hitting big. Those include Fun’s “We Are Young” (Chevy Super Bowl commercial, “We Are Young” was also #1 on the Hot 100), The Black Keys’ “Gold on the Ceiling” (NCAA March Madness), Grouplove’s “Tongue Tied” (iPod Touch), and the current Alternative #1, “Ho Hey” by The Lumineers (Bing). Has use in advertising become a passport to alternative rock stardom?

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What’s That Song? Part XVIII

Artist: Grouplove, Song: “Tongue Tied”

With cool/douchey (depending on your perspective) teenagers hopping around to a hipsterific song, Apple’s new iPod Touch ad hearkens back to the early days of iPod advertising. I find this song to be pretty obnoxious. Plus, the commercial is incredibly loud. I dozed off during Monday Night Football last night, and this jarred me awake. And I’m now realizing how old that makes me sound.

Artist: Brighton MA, Song: “Good Kind Of Crazy”

This holiday commercial from Jack Daniel’s is calm, relaxing, and looks great. This song by Brighton MA is calm, relaxing, and sounds great. The holiday barrel tree is a genius idea.

Artist: L.P., Song: “Into The Wild”

Pretty from Citi. And L.P.’s got a nice voice on her.

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