Volkswagen Encourages U.S. Soccer Fans To Root For Brazil (Or Iceland, Belgium, Switzerland, Or Germany)

For the first time since 1986, the United States didn’t qualify for the World Cup. It was embarrassing, but there will still be Americans watching, and they’ll need a team to root for. So Volkswagen has a new World Cup-centered campaign, cleverly called “Jump On The Wagen”, where fans of different countries’ teams pitch the US for support. Brazil has the most trophies, Iceland doesn’t have enough people to do the wave, Belgium hosts the world’s biggest EDM festival, Switzerland brought us Swiss Army knives, and Germany brought the frankfurter. Compelling reasons, all. The attractive Icelandic fan is played by Sarah Skogland…anyone know who the Brazilian fan is?


UBS Reminds Us That Retirement Is Creeping Up

I’m 29, and at times I feel like I’m much younger than I actually am. Then I go into a bar that’s blaring music and I suddenly remember that I’m not in my early 20’s anymore. According to financial experts, I should have started saving for retirement already. I haven’t done that, and a whole lot of my peers struggling in expensive urban centers where savings of any kind can be a pipe dream haven’t either. But we’re getting older (even if we don’t realize it) and retirement is approaching, as these subtle and funny spots from Publicis Switzerland for UBS demonstrate. The music in the car and scrolling mouse ones are my favorites in this excellent campaign.

This Couple’s Saving Scheme Pops At Micasa

Micasa is a Swiss furniture store that apparently competes with Ikea. They have a unique discount where you can get 5% off for each family member you bring into the store. Of course, as this young couple embarrassingly learns, they have to be actual people. Other spots in the campaign feature people trying out similar schemes with mannequins and dogs. Cute and funny work from Leo Burnett Switzerland.

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