The Volkswagen Beetle Says Goodbye In This Lovely Video

Quietly, the last Volkswagen Beetle came off the assembly line in July. I had forgotten this even happened, but it makes sense in an automotive world that’s now dominated by SUVs, crossovers, and trucks. Still, the humble lil’ Beetle is one of the most iconic cars ever made. What other model has a backseat game centered on it? So in this sentimental animated video, Volkswagen says farewell to the Bug. It uses a oft-used (and effective) method of storytelling where we trace the life of the Beetle and the impact it’s had on passengers and drivers. In “The Last Mile”, the Beetle drives off by itself, saluted by those whose lives it’s played a part in. A beautiful cover of “Let It Be”, by who else…The Beatles, adds to the scene. Excellent work.

Volkswagen: This Woman Talks About Moving In…While Moving Out

Volkswagen has been getting a lot of heat for its hooky commercial, and they’re not faring much better with this one. We see a young woman putting furniture and belongings into a Volkswagen Tiguan, while we hear her voiceover about moving in being a big step…a test and an adventure. We’re led to believe that she’s moving in with a significant other, but in a twist, she’s actually leaving her doofy boyfriend Jeff. Turns out that Jeff was too busy playing video games with a virtual reality headset to actually notice that she was leaving. And she makes a happy escape in that Volkswagen with her girlfriends. It’s not getting a lot of fans among people who think “male bashing” is too prevalent in advertising. I’ll update this post with actor/actress info if I can find it.


Volkswagen: Fictional Uncle Edward Has Died Six Times This Year

It can be fun to play hooky from school/work/your responsibilities. But I’ve never made up a death in the family to play hooky. It just seems like tempting fate, because you never know when someone will actually die. That doesn’t stop the family in this Volkswagen Atlas spot though. Zach has to leave school because his poor Uncle Edward has just passed away for the sixth time this year. Of course, the family doesn’t even have an Uncle Edward, and they go to an amusement park. Is it what Uncle Edward would have wanted? What if he was a serious, straight-laced man?


Volkswagen Encourages U.S. Soccer Fans To Root For Brazil (Or Iceland, Belgium, Switzerland, Or Germany)

For the first time since 1986, the United States didn’t qualify for the World Cup. It was embarrassing, but there will still be Americans watching, and they’ll need a team to root for. So Volkswagen has a new World Cup-centered campaign, cleverly called “Jump On The Wagen”, where fans of different countries’ teams pitch the US for support. Brazil has the most trophies, Iceland doesn’t have enough people to do the wave, Belgium hosts the world’s biggest EDM festival, Switzerland brought us Swiss Army knives, and Germany brought the frankfurter. Compelling reasons, all. The attractive Icelandic fan is played by Sarah Skogland…anyone know who the Brazilian fan is?


Volkswagen Jetta: Baby Got Bass

The bass with Beats Audio is really shaking in this Volkswagen Jetta ad, creating something that’s both visually and sonically attractive. “Baby Got Bass” is something of a groaner though. But “Betta Getta Jetta” is a pretty good tagline. The funky song playing is “Dear Sense” by Louis The Child.


The Volkswagen Tiguan Meteor Commercial

In a case of bad timing, this Volkswagen Tiguan spot debuted on January 13, the same day that a false missile alert shook Hawaii. Although a meteor is an external event coming from outer space, while missiles/nuclear warfare aren’t, the sense of panic considering current events probably explains some of the negative feedback this ad has been getting. I don’t really have a problem with it…the question of “what would you take in an emergency?” is one that comes up on occasion, and this commercial does a somewhat amusing job of demonstrating just how much can fit in a Volkswagen Tiguan. Regardless, I bet the meteor kills them. Allegra Masters is the wife…anyone know who plays the husband?

This Grandma And Her Family Take A Road Trip Across America In A Volkswagen Atlas

Volkswagen introduced its biggest SUV, the Atlas, in late March with a humorous tale of the birds and bees that was widely publicized and got mixed reviews. Now, VW is going for a more emotional angle in its new Atlas campaign. The commercial starts with a letter from a dying grandfather to his family. He and his wife hail from Ireland, and he wants his family to take a trip to see America. And that’s just what they do…alongside the pleasant sounds of Simon & Garfunkel’s “America”, the family takes a cross-country trip in their Atlas. We see the country’s breathtaking landscapes, and the grandkids learn more about how they met. The road trip culminates in the clan spreading his ashes at sunset along the rocky Pacific coastline. Aww. There are also a series of shorter spots showing the family’s journey (while of course tying them in with features of the car). By the way, the grandmother is played by seventy-eight-year old Marie Gallagher.

Get Down In A Volkswagen…And You’ll Get Bigger Cars And A Bigger Family

This Volkswagen spot entitled “Luv Bug” is an entertaining one. A couple “rocks” their Beetle at a romantic overlook and then gets a Jetta with their new baby in tow. After steaming up their Jetta under the steely stare of an hooting owl, their family has gotten bigger, and now it’s time for an SUV. That SUV sees some action, and the ever-expanding family needs the new 7-seater Atlas. The next time we see their car rocking, it’s just the happy clan engaging in some G-rated shenanigans. The song playing throughout the commercial is Dean Martin’s “The Birds and the Bees.”

Volkswagen’s Super Bowl Teaser Should Make People Get Happy

In the last few years, Super Bowl teasers have started popping up in the days and weeks before the big game. It’s something of a polarizing topic…I’m not a big fan and neither is Jalopnik. There’s something cool about waiting for the commercials and not knowing what’s to come. Though it is important to note that many of the teasers are just that, and are mere hints of the ad. Volkswagen is always one of the big Super Bowl players, and here’s a teaser of theirs.

I like it. It creates an amusing mood by juxtaposing YouTube’s saddest/most pissed-off with a ridiculously catchy song by Jimmy Cliff. And yes, they all get happy in a hippie-ish, “I’d Like to Teach the World to Song” scene.

This Volkswagen Passat Owner Throws Like A Girl…His Son Too

I totally see what Volkswagen is trying to do here, and so I’m sure it will be effective and funny for many people. But for me, the takeaway is that this Passat owner (and therefore ALL Passat owners) throw like girls.

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