GoPro’s Beautiful And Sad Polar Bear Video

GoPro is making a name for itself with inspired advertising that tells a story, while also showcasing their own product’s attributes. Much like last year’s heartwarming (and heartbreaking) kitten video, this is beautiful footage. GoPro uses its cameras to show a polar bear family swimming a long distance in the Arctic Ocean looking for sea ice, essential for their survival. It’s stunning, and very sad at the same time.