Roto-Rooter Saves A Kitten From A Sewer Pipe

It hasn’t been a good week news-wise, so watching something like this should help a bit. I randomly saw it today as one of YouTube’s pre-roll ads, though it’s been around for more than a year and racked up 4.5 million views. I must have missed it somehow. Anyway, it’s an adorable video showing a kitten being rescued from a sewer pipe by a persistent Roto-Rooter crew. This happened on Long Island, New York. It’s similar to GoPro’s kitten video from a few years ago, but with a much happier ending. Enjoy!

GoPro’s Beautiful And Sad Polar Bear Video

GoPro is making a name for itself with inspired advertising that tells a story, while also showcasing their own product’s attributes. Much like last year’s heartwarming (and heartbreaking) kitten video, this is beautiful footage. GoPro uses its cameras to show a polar bear family swimming a long distance in the Arctic Ocean looking for sea ice, essential for their survival. It’s stunning, and very sad at the same time.

The 2013 Joshys: Just Missed The Cut

Here we are near the end of the year, and so it’s time for the 3rd edition of The Joshys. In previous years, I avoided an overdone top 10 format, and instead went with some more interesting awards and categories. This year, I’m doing a top 10. Whatever. As always, the only requirement is that I must have written about each ad for it to appear on the list. That means some qualified candidates (The Epic Split and Camp Gyno, for example) didn’t make it. Before diving into the best of 2013, I’m going to mention five commercials that just missed the cut. These aren’t in any particular order.

Foot Locker’s “All Is Right”

I have a special appreciation when people are able to poke fun at ridiculous incidents from their past.

Coca-Cola: Here’s To Falling

An extremely cute and innocent ad about two young people “falling” at a Six Flags. The great “here’s to falling” tagline would prove unfortunate months later when a woman fell to her death off a Texas Six Flags roller coaster. Apparently, the ad was still being played in movie previews days later. Oof.

New Era’s Jackie Robinson Tribute

A quiet, classy, and moving tribute to an American hero.

GoPro’s Kitten Rescue

Oh man. This one made me so happy when I watched it, and then so bummed when I did a little digging into the aftermath. Nevertheless, it’s great work.

Honda’s Hands

I had kind of forgotten about this Honda ad, so I had to watch it again. Very simple and very compelling.

GoPro Captures A Fire-Rescued Kitten, But…

It’s a heroic ad for GoPro of the real-life, helmet cam captured rescue of a kitten from a burning Fresno house. But learning that the kitten later died from smoke inhalation is officially the bummer of the day.

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