GoPro’s Beautiful And Sad Polar Bear Video

GoPro is making a name for itself with inspired advertising that tells a story, while also showcasing their own product’s attributes. Much like last year’s heartwarming (and heartbreaking) kitten video, this is beautiful footage. GoPro uses its cameras to show a polar bear family swimming a long distance in the Arctic Ocean looking for sea ice, essential for their survival. It’s stunning, and very sad at the same time.

Because Bears Like Montell Jordan And Pepsi, Apparently

Coca-Cola’s polar bears are classic. This…is not.

Weak, Pepsi. Very weak.

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