Tuesday Throwback: Twix’s “Get The Girl”

A man (Adam Pally) and a woman (Abigail Spencer) are hitting it off at a party, which leads the guy to jump the gun and ask if she wants to go back to his apartment. She’s incredulous, and after chewing it over for a moment with a Twix, he clarifies and saves his ass. There was also a follow-up spot where the guy takes her to his shabby place and says he’s just staying there while his “uptown apartment” is getting worked on. Twix set this up as an interactive “Choose Your Own Adventure” campaign, where the guy’s answers lead to different scenarios. You can watch more here.

Twix Knows Me

A lot of you reading this probably know nothing about me, and to you, I’m just a unknown entity behind a computer. I think the protagonist of this Twix ad reminds me more of myself than anyone I’ve seen on a commercial.

Love it. And the follow-up is pretty much me too. Twix is also the best candy bar on the market (honorable mention: Milky Way and Snickers).