Apple Says Not To Bokeh A Child

Bokeh sounds like a made-up term, but it’s a real thing. This is just the first time I’ve heard it. Anyway, in this new Apple iPhone spot, a mom shows another mom a picture of their young sons. The boys are best buds. But uhh…what’s the blur in the back? The one mom seems outraged that her son Jacob is bokeh’d out. With the iPhone XR and XS Depth Control feature, you can “un-bokeh”, but it seems like the damage is done. This is a rare Apple ad with dialogue and no music. It’s also one that’s burning up YouTube, with 19 million views only a few days after being released. Anyone know who play the moms?

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The Song In Apple’s Colorful iPhone XR Commercial

This iPhone XR spot is a fun one to watch, what with the rush of color-coded humanity running and parkouring about. And like most of Apple’s ads, it’s also got a memorable song. That song is “Come Along” by Cosmo Sheldrake. If you were wondering, this spot was filmed in Prague.

The Song From Apple’s iPhone XR Ad

Apple has another cool song with striking visuals in one of its commercials, this time for the iPhone XR. The song is an instrumental, and it’s a surreal and atmospheric one at that. It’s “Meteorite” by Emmit Fenn.

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