Cubs Win! Here’s The Nike Commercial

Well, the Chicago Cubs finally did it. They won their first World Series since 1908, after an amazing Game 7 against the Cleveland Indians. No, this isn’t a video game fantasy. And here is Nike’s celebratory commercial. If you’re wondering, the song is “Funny How Time Slips Away” by Willie Nelson. Beautiful work.


Tuesday Throwback: MasterCard’s “Priceless”

This MasterCard commercial debuted during the 1997 World Series. The use of a baseball-themed ad featuring a father and an 11 year old son really stood out to me because I was 11 at the time. The spot was so well-received that it began a long running campaign (I think MasterCard still uses it, though I haven’t seen one in a while), and “Priceless” entered the pop culture lexicon. So here’s where it all started.

Tuesday Throwback: Nike’s 2004 Red Sox World Series Commercial

2004 was a great year to start college in the Boston area. Largely because this happened. I don’t actually remember seeing Nike’s Red Sox ad, probably because I was out celebrating or watching a guy jump into our quad’s disgusting pond. But it’s a excellent spot showing the devotion of fans over decades of disappointment. It’s so cool that the brothers, young boys in 1919, grow up and attend the games with a changing cast of family and friends. They’re old men by 2004, and looking suspiciously good for being in their 90s. Styles and times change, but being a fan doesn’t. What’s also interesting is that the commercial, created by Wieden+Kennedy, actually was created in 2003, but it obviously had to be shelved when this happened.

nike red sox

Andrew McCutchen And The Pittsburgh Pirates Win The World Series…In MLB 13 The Show

Exactly one year ago, I wrote about an MLB 12 The Show commercial, which featured Chicago after the Cubs won the World Series. Of course, it’s only in the video game that they win it all. One of my favorite ads of last year. This time around, MLB 13 The Show has a spot featuring Pittsburgh Pirates star outfielder Andrew McCutchen, who is on the cover of the game. The Pirates are another World Series longshot, seeing as that they’ve had 20 consecutive losing seasons, the longest streak in American professional sports history. But in a game that’s “so real, it’s unreal” anything is possible. Not nearly as interesting as the Cubs commercial, but still pretty amusing.

3/14 update: The Buster Posey commercial is quite funny too. “It’s a video game, moron.” “You’re a video game!”

The Chicago Cubs Win The World Series…In MLB 12 The Show

“How can you not be romantic about baseball?”- Billy Beane (played by Brad Pitt) in Moneyball

It’s March, which for sports fans means March Madness (the best sporting event in America) and spring training. Ehh, and maybe some offseason NFL news too. Spring training marks the optimistic start of the baseball season. Teams train in warm Florida and Arizona locales for the long season ahead. “Hope springs eternal” is the common phrase heard…everyone starts off with a clean slate and you never know what might happen. Of course, those hopes will be dashed for a lot of teams as soon as they get on the field for their first official game. Expectations are different based on the team. The Pittsburgh Pirates haven’t had a winning season since 1992, so that would probably be their only goal right now. And there’s the Chicago Cubs…they haven’t won the World Series since 1908. 1908! Just think about that. Long curse-like droughts can be broken, but based on how the Cubs are looking right now, I feel safe in saying that they won’t win it this year. Will they ever? This exquisite commercial for PlayStation’s MLB 12 The Show (created by Deutsch/LA) imagines the reaction if the Cubs won it all. Well, sort of.

Awesome. The cinematography and music make me forget for a moment that I don’t like the Cubs and find their failures amusing. It would be pure ecstasy on the North Side of Chicago. And then there’s the twist…coupled with the slogan “so real, it’s unreal.” Will the Cubs ever win the World Series again? No, they will not.

Bonus: The pivotal scene in Moneyball where the opening quote comes from.

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