Monster Delves Into The Depressing Realities Of The Working World

Here are some new spots from Monster, the job site you may have forgotten existed (I kinda did). In the first, a boy who’s about to go to sleep asks his father what it’s like to work. Dad responds in a brutally honest fashion, which clearly reveals his dissatisfaction with the working world. And it might cause his son to have a juvenile existential crisis. In the second, we meet a woman named Sharon who’s slaving for many hours over her resume trying to make it perfect…only to hear the depressing fact that an employer will spend an average of 31 seconds looking at it. Sharon, the fact that your resume wasn’t automatically eliminated by an algorithm is a minor win, isn’t it? The bleak tone of these Monster ads reminds me of Halo Top’s brilliant campaign from earlier this year.

 

 

 

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