Stoli Tells Men To “Drink What You Want”

Being a man, it’s hard to escape gender norms when out drinking. There’s “manly” stuff, like whiskey and beer. Then there are stereotypically female drinks that tend to be sweet, brightly colored, and fruity. A lot of men like fruity drinks, but won’t order them when out to avoid ridicule from friends. Stoli wants to change this stigma, in their new “Drink What You Want” campaign. After watching the ads, I have to agree with the general consensus that the idea is great, but the execution is pretty awful. The main character is annoying, and what’s up with him making fun of whiskey/beer drinkers? It undermines the entire message.

Fly High, Enjoy A Movie, And Drink Some Grey Goose

In a lot of ways, “La Pursuit” is symbolic of Grey Goose itself. It’s wildly expensive and quite pretentious, but also stylish, cool, and visually engaging. The short film/ad created by BBDO New York tells the story of a group of friends who start following a goose in a few cars. But it’s not a wild goose chase…they find their way onto a dirigible and classy hijinks ensue. Watching a film projected against a cloud is a particularly striking visual. Adweek has a glowing review, but Copyranter has a scathing one. So what do you think?

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