Dockers Shows You How To Get An Upgrade And How To Get To Work On Time

While some might consider wearing khakis to be schlubby, Dockers obviously disagrees. In a pair of new commercials from its “How To” campaign (which has apparently been running since last year, but I guess I missed it), Dockers presents two characters who improve their lot in life while wearing the brand’s khakis. In the first, a man gets an airline upgrade after saving an old lady’s Pomeranian from getting run over by a sleeping shuttle driver. In the second, a guy who’s running late for work hitches a ride from a donut delivery man, and gets a box for his office. Both of the ads feature very quick-paced shots, and the unconventional problem solving of the characters reminds me of those classic Mentos commercials from the ’90s.


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