Come To America: The Tourism Campaign

It seems hard to believe, but according to Adweek, this video by Brand USA and JWT is the centerpiece of the first comprehensive American tourism campaign targeted overseas. But then again, it does seem like an intimidating assignment. America, of course, is a huge country in terms of population, size, and culture. Just check out this Wikitravel article about the United States. The vastness of the United States is a possible explanation why so many Americans don’t have passports (well, one of the positive explanations).

This video isn’t groundbreaking, but it’s pleasant. The song (here’s a full-length version of “Land of Dreams”) is performed by Roseanne Cash, the daughter of Johnny Cash. It provides all the typical examples of Americana that us Americans expect to see, and in some ways take for granted. Indeed, the videos serve as a reminder to me that the United States is a pretty great place, despite all the problems. So if you’re reading from abroad: come to America…we’ll treat you right. Stimulate our economy, and we’ll stimulate your senses. Or something like that.

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