Budweiser Shows Typical Americans In Its New Super Bowl Commercial

If you just read the voiceover for Budweiser’s new Super Bowl commercial, it sounds like a criticism of America and “typical Americans.” But combine it with visuals, and it shows those typical Americans doing great things, big and small. So is it poignant or is it nauseatingly patriotic? Probably both. It does seem like an ad that addresses the seemingly fractured zeitgeist of our current times, while at the same time also questioning whether we’re really that fractured. Here’s more about the spot, created by DAVID Miami, and directed by Kathryn Bigelow.

%d bloggers like this: