Guinness: Wheelchair Basketball, With A Twist

“Dedication. Loyalty. Friendship. The choices we make reveal the true nature of our character.” So goes the voiceover for this powerful, expertly shot new Guinness commercial featuring a wheelchair basketball game that isn’t quite what it seems. I really like it…the copy, cinematography, and music (The Cinematic Orchestra’s “To Build a Home”) all work for me. Most of all, I like the message about the importance of friendship and inclusion. Some are finding that message to be troubling, including this blogger who has a well-written response about why she is not a fan, to put it mildly. So what do you think?

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This Sweet Commercial For Robinsons Drinks

They’re best pals. They play together, roughhouse, and help each other out. And they’re…well, that’s where the twist ending comes in. Very nice work from Robinsons Drinks, created by BBH London. The featured song is “July” by Youth Lagoon.

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