AT&T’s Runaway Train Commercial

Here’s one where you don’t know what it’s advertising until the very end, but it’s so compelling to watch that you can’t turn away. We see a scene from the old West, with a train rumbling through the rugged landscape. Then there’s a gang who’s going to blow up the tracks and rob the train when it derails. The engineer sees it happening…but it can’t stop in time. It blows, and then the derailed train turns into a kidsy stop-motion animated scene with a catchy song. From Westerns to family films, you can get movies and more with AT&T Unlimited Plans. Here’s more from Ad Age about AT&T’s very fun spot.

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Lacoste Travels Through Time On A Train

I like wearing polos. Lacoste, founded by French tennis player Rene Lacoste in 1933, was the creator of polo shirts. They’re beautiful pieces of clothing, but I don’t own any because they’re a bit out of my price range. Maybe I should go for one that’s second-hand. Anyway, you know a fashion commercial is special if I’m writing about it on here, since I typically shy away from fashion advertising. Lacoste’s new commercial, “Timeless”, is a 90-second epic, created by BETC Paris. A man is chasing after a woman on a train, and as they travel through the cars, time also travels. The styles are evolving through the decades, but the guy’s Lacoste polo stays a timeless constant. Finally, after a fantastic chase, they meet and kiss in the end. It’s a wonderfully shot spot, and the music of Max Richter’s “November” only adds to the urgent mood. Here’s more from Adweek.

Kids Serve Oreos To Adults On A Train

100 years ago, the National Biscuit Company (now Nabisco) introduced a new treat to America: the Oreo. Oreos became the best selling cookie of the 20th century and are still the most popular. In a cute new commercial created by Draftfcb, Oreo invites grown-ups to revisit their childhood. The song is “You Do Something To Me” by Bryan Ferry.

How do you eat Oreos? I take them apart, and have since I was a kid.

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