Drink Guinness And Discover An Indonesian Ski Resort (Wait, What?)

If you’d never seen snow before, how would you react to it? You’d probably have a reaction of wonder, joy, and playfulness. That’s what happens in this Guinness ad created by London’s Abbott Mead Vickers BBDO. Rumor has it that someone built a ski resort high in the mountains of Indonesia. So a group of friends decide to search it out for themselves. The spot takes a little time to get going, but the visuals are fantastic, and the ending payoff is pretty great too. What makes it even better is that according to the agency, this really was the first time the guys had seen or touched snow, and their reactions are genuine.

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