ESPN’s Newest “This Is SportsCenter” Spot Features Aaron Judge Practicing His Home Run Trot At The Gym

Last year, ESPN parted ways with its longtime agency Wieden + Kennedy New York. Their most famous campaign was “This Is SportsCenter”, which had about 400 ads over 20 years. Now, ESPN is working with an in-house agency Creative Works, and its first new “This Is SportsCenter” spots in a year debuted today. Luckily, they still feature the same wry and witty humor that the campaign was renowned for. The ads star New York Yankees slugger Aaron Judge. In the longer one, he’s taking a leisurely jog on a treadmill in full uniform at ESPN’s gym. It’s brief…because the treadmill is set to “Home Run Trot.” In the other, he enters a room, and All Rise.

 

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This Is SportsCenter: “MMMBop” Is An Interesting Entrance Song

If you had a personal entrance song, what would it be? It’s a question I’ve thought about before, and I’d have to say my song would be “Damn It Feels Good to Be a Gangsta”. The latest spot from the beloved and long-running “This Is SportsCenter” campaign deals with Major League Baseball walk-up music. It features Los Angeles Dodgers outfielder Yasiel Puig walking up to his own music during a meeting. Then we hear SportsCenter anchor Stan Verrett’s music: “MMMBop” by Hanson. Excellent.

This Is SportsCenter: Katy Perry’s Sharks Revealed!

Andy Warhol’s 15 minutes of fame prediction certainly seems to ring true in this age of social media. We have figures like the sharks in Katy Perry’s Super Bowl halftime performance, who blew up Twitter, especially Left Shark. And now in Wieden+Kennedy New York’s long-running and always funny “This Is SportsCenter” campaign, we find out the surprising identities of these sharks.

Andrew McCutchen: Pittsburgh Pirate, Lox Thief

It’s Opening Day! Yay! One of baseball’s rising superstars over the last few years has been Andrew McCutchen. Last season, Cutch won the National League MVP and led the Pittsburgh Pirates to their first winning year and playoff berth since 1992. It really was good to see the Pirates win, although as a Reds fan, it wasn’t fun to see them knock us out of the playoffs. Anyway, Andrew McCutchen stars in this new commercial from the long-running and well-loved “This Is SportsCenter” campaign. McCutchen, the Pirate Parrot, and a host of other lesser known pirate mascots (East Carolina’s Pee Dee, Seton Hall’s Pirate and the Tampa Bay Buccaneers’ Captain Fear) raid the spread at a SportsCenter breakfast meeting. Cutch’s “The lox. Plunder the lox” line is fantastic.

This Is SportsCenter: Henrik Lundqvist Interacts With The Swedish Chef

After a lengthy lockout, the NHL is back today. I’m not a big hockey fan, but it’s nice for those who are. One of the best goalies in the world is Henrik Lundqvist of the New York Rangers. Henrik is Swedish. And so is the Swedish Chef. Therein lies the humor of the newest commercial from the great, long-running This Is SportsCenter campaign. Robert Flores seems a little freaked out by pickled herring and blodkorv. And good luck to Linda Cohn on getting that hamburger.

This Is SportsCenter: John Clayton’s Epic Ponytail

John Clayton is ESPN’s resident football nerd. Depending on who you ask, he resembles a turtle or Mr. Peabody. Deadspin has wondered whether he has a ponytail. Now, ESPN is in on the gag too. In this latest commercial from the classic “This Is Sportcenter” campaign (created by Wieden + Kennedy New York), we see the real John Clayton. He’s a ponytail (skullet?) rocking metalhead who lives at home and aggressively eats Chinese food. Awesome. This one just came out today, but it’s already garnering a huge amount of buzz.

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