The University of Phoenix Says Success Takes More Than Brains

So the song, performed by Roarke and based on The Wizard of Oz‘s “If I Only Had a Brain“, is pretty annoying (though check out some of her other stuff, it’s solid). And the University of Phoenix has a quite a spotty reputation. But I dunno, there’s something nice about this commercial showing UofP students grinding at their schoolwork to try to make a better life for themselves and their families. We can debate the last student shooing away the security guard at library closing time. Should we applaud her dedication or denounce her disregard of the poor security guard? You know, he’s probably got a family too.

“Emily’s Oz” From Comcast/Xfinity Is Stunning

“Emily’s Oz” is a big hit after debuting on the Oscars tonight. And for good reason. The story of 7-year-old Emily, who was born blind and describes what she “sees” during The Wizard of Oz is interesting and visually enchanting. Robert Redford provides the closing voiceover. It’s almost enough for you to forget how unpopular Comcast is as a corporation. Anyway, here’s more on this great campaign from Adweek


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