Tuesday Throwback: Chase Sapphire, An Expensive Dress, And Frank Sinatra’s “The Way You Look Tonight”
April 4, 2017 Leave a comment
A lot of these Tuesday Throwback posts come from hearing a song that triggers a commercial memory. Frank Sinatra’s “The Way You Look Tonight” is an absolutely beautiful song. This 2009 Chase Sapphire commercial evokes some of the class of that tune by showing a kinda wealthy looking married couple, with the man explaining that they can use their Chase Sapphire points to “take a break.” Two problems with this spot though: first, the dialogue sounds too much like an ad, and not how regular people would talk. Second, the revelation that the wife used their points on a dress, albeit a rather attractive one, is pretty obnoxious. The husband is played by David Starzyk, and the wife is Molly Culver. Here’s the dress commercial, and a few more featuring the same couple from this campaign.