Ram Trucks And “Go Your Own Way”

Fleetwood Mac’s “Go Your Own Way” is a great song. And in these Ram Trucks ads, an instrumental version of the song really shines. Combined with a strong voiceover, it’s stirring, cinematic, and even feels weirdly patriotic. I’m not completely sure, but the version used sounds a lot like Vitamin String Quartet. Nice work from The Richards Group.

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Ram Trucks Praises The Work And The Workers Who Do It

At first glance, this spot for Ram Trucks, aptly named “Praise”, just looks like a tribute to the oft-overlooked blue-collar workers of America…a group who just may have delivered an election win for Donald Trump. But look closer and it also references the worker with a green card, and the tired single mother. In any case, this is a well-written ad with evocative imagery. Nice work from The Richards Group.

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