Lipton: Kermit And The Muppets Take Manhattan Again

I tend to like anything with The Muppets, and this is a fun commercial. After drinking some Lipton iced tea, Kermit the Frog finds that he’s able to “Be more tea” and deal with Manhattan’s various Animals. The spot will make its TV debut on tonight’s Oscars.

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The Super Bowl Is Over…Some Thoughts

This year’s Super Bowl was a big disappointment. The game, which figured to be an evenly matched event between the NFL’s top offense and top defense, ended up being a 43-8 rout. The ads were equally mediocre. There were some good ones…I enjoyed Toyota’s spot with the Muppets and Terry Crews and Coca-Cola’s “America the Beautiful” was quite nice too. But there was only one ad that stood out as being an instant classic. That of course, was Budweiser’s “Puppy Love” which was a landslide winner for the Super Bowl’s best commercial. It was a great one, but after being online since Wednesday, it wasn’t a surprise to millions. It aired in one of the most expensive times during the game, right after the 2-minute warning, in what was expected to be a pivotal moment in a close game. But since it was a blowout, many people had probably tuned out by then.

And here’s a commercial that’s been lighting up the Internet today. This 2-minute spot only aired in Savannah, Georgia, and dramatically tells the story of lawyer Jamie Casino. It’s awesome, so you should watch it right now.

 

 

Super Bowl Retrospecticus: Google’s “Parisian Love”

The Super Bowl is one of the few televised events that cuts across demographic boundaries. Unlike other sporting events whose television ratings largely depend on star/market power, the Super Bowl always gets a huge audience regardless of the teams involved. So it’s not a surprise that it’s the biggest (and most expensive) night of the year for advertising. With that in mind, I introduce the Super Bowl Retrospecticus, where I discuss notable commercials of Super Bowls past. I’m limiting this only to ads I actually remember.

Google was long known as a company who did not advertise. In 2010, they aired their first national commercial, “Parisian Love”, during Super Bowl XLIV.

“Parisian Love” was actually created months before the Super Bowl as part of Google’s “Search Stories”. These involved the intriguing, yet extremely simple concept that people search for things of current relevance to them, and when put together in linear fashion, the search terms tell a story. In the case of “Parisian Love”, it was the tale of a romance starting in Paris. The unseen guy is charming…he misspells Louvre, wants to find out about truffles and Truffaut, and searches for advice to cope with a long-distance relationship. Soft and inviting music plays throughout. We discover that the couple ends up getting married and the final search “how to assemble a crib” puts a heartwarming end to the story (with a baby’s giggle). Elegant, romantic, and beautiful, it was a hit which ranked #4 in ADBOWL 2010.

The success of “Parisian Love” led to Google stepping up its advertising. And Google has done a great job. There was a similarly heartwarming Search Story called “Graduation”. Last year’s “Dear Sophie” was a huge online hit for Google Chrome. The Muppets did a Google+ commercial, and who doesn’t love the Muppets? And I just saw the seriously inspiring “Make It Happen” spot. This is just a small sampling of Google’s awesome commercials/videos, and I’m looking forward to what they’ll have for the Super Bowl.

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