The 2013 Joshys: #4-2

#4: Vodafone’s “The Kiss”

Simply beautiful. There’s no spoken copy and sometimes the less said, the better.

#3: Tullamore Dew

This Tullamore Dew ad made me want to jump a plane to Ireland. And the twist ending turns it from melancholy to weirdly uplifting and subversively funny.

#2:. Chipotle’s “The Scarecrow”

Lovely dystopia sounds like an oxymoron, but that describes the atmosphere for the majority of the video. Wonderfully shot. Fiona Apple’s hypnotic and haunting cover of “Pure Imagination” is the best use of music in advertising this year.

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Vodafone’s “The Kiss” Is A Beautiful Piece Of Film

Sometimes the best commercials don’t feel like commercials at all. I know I’ve said that on here many times, but it really is true. That’s definitely the case with this beautiful new ad for British telecommunications company Vodafone, created by Grey London. As the title indicates, Vodafone’s spot shows a couple’s passionate kiss that extends from adolescence throughout life and into old age. We’re only aware that it’s an advert in the last 10 seconds when the words “good things should last forever” introduce Vodafone Red. Exquisite cinematography, an original-ish idea (the -ish is only there because it’s somewhat reminiscent of this also great KFC ad from South Africa), and haunting music (“Walk” by Ludovico Einaudi) combine for something that definitely feels like an award winner.

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