Mazda’s Dreamy Balloon Commercial

This is a visually beautiful ad for the 2019 Mazda3. I mean, who hasn’t dreamed of floating away on a balloon? Haley Reinhart provides a lovely soundtrack with her cover of The Cranberries’ “Dreams.” It’s the second high-profile commercial in recent years to use of a cover of this song. I still think “Feel Alive” is a clunky tagline though. The woman in the spot is Argentinian actress and model Montserrat Godia.

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“We Can Do IT”…This Single Mother And Former Factory Worker Gets A University Of Phoenix IT Degree

The University of Phoenix has a new stop-motion animated commercial that plays out a realistic scenario in modern America. It depicts a single mother working in a factory to support her three children. But automation then comes to the factory, and she’s out of a job. Depressed and up at night, her son gives her his stuffed bunny and a hug to cheer her up. She glances at the iconic “We Can Do It” poster that hung at her former job (the poster wasn’t actually Rosie the Riveter but it’s commonly referred to as…it’s complicated), and decides to make a change. She goes for an online bachelor’s degree in Information Technology from the University of Phoenix. Long days and late nights of studying happen…but she gets her degree. At her new workplace, she’s got the poster up, but crosses out the “It” with “IT.” Clever and heartwarming. The song, which took me a minute to place, is a cover of “Dreams” by The Cranberries (here’s the full version of the cover.) The University of Phoenix might have a spotty reputation, but they do make a nice commercial here. Here’s more about it from Adweek.

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