State Farm: Terry Crews Is Also A Talented Flautist

State Farm wants you to know that it does more than home and auto insurance, and that it’s also won awards for life insurance. So to prove that point, its newest ads show us some lesser-known talents of celebrities. Terry Crews is more than a critically acclaimed actor with rhythmic pecs…he’s also a talented flautist. Nice flauting Terry, but let those pecs speak too! And did you know that comedian Ken Jeong used to be a doctor (I actually did know that). So in the words of Biggie, if you don’t know, now you know. Like most of State Farm’s spots, these commercials use real-life agents, Kenya Knight and Tyler McCall, respectively.

Gillette Presents “The Best Men Can Be”

This short film from Gillette is lighting up social media today. 30 years ago, Gillette’s classic “The Best A Man Can Get” campaign made its debut during Super Bowl XXIII.  Now, it tries to redefine “The Best A Man Can Get” in an era of conversation and debate about masculinity. Gillette’s ad presents clips that feature bullying and instances of “toxic masculinity”, including the traditional “boys will be boys” attitude. But with the rise of the Me Too movement, will these behaviors change for the better? Gillette hopes so, because “the boys watching today will be the men of tomorrow.” It’s a thought-provoking (and in my opinion, well-done) piece from Grey New York . It’s also one that has created a ton of division and has been getting pilloried on YouTube. Is that negative reaction a symptom of the problem? Here’s more from Adweek.

The Super Bowl Is Over…Some Thoughts

This year’s Super Bowl was a big disappointment. The game, which figured to be an evenly matched event between the NFL’s top offense and top defense, ended up being a 43-8 rout. The ads were equally mediocre. There were some good ones…I enjoyed Toyota’s spot with the Muppets and Terry Crews and Coca-Cola’s “America the Beautiful” was quite nice too. But there was only one ad that stood out as being an instant classic. That of course, was Budweiser’s “Puppy Love” which was a landslide winner for the Super Bowl’s best commercial. It was a great one, but after being online since Wednesday, it wasn’t a surprise to millions. It aired in one of the most expensive times during the game, right after the 2-minute warning, in what was expected to be a pivotal moment in a close game. But since it was a blowout, many people had probably tuned out by then.

And here’s a commercial that’s been lighting up the Internet today. This 2-minute spot only aired in Savannah, Georgia, and dramatically tells the story of lawyer Jamie Casino. It’s awesome, so you should watch it right now.

 

 

This Ridiculously Amazing And Awesome Advertisement For Australia’s Central Institute of Technology

Henry & Aaron create something for Australia’s Central Institute of Technology that you won’t forget. If you’re a fan of the Old Spice commercials starring Terry Crews, you’ll love this.

Terry Crews Bounces For Old Spice

When I wrote about Old Spice’s new mind-blowing commercial with Terry Crews, I mentioned that the campaign would also have co-branded spots with other Procter & Gamble brands such as Bounce and Charmin. Well…

As Terry Crews says, Old Spice is so powerful that it sells itself in other people’s commercials. Now THIS is why I (and so many others) want to get into copywriting.

Old Spice Is Mind-Blowing…Literally

Old Spice has a new ad featuring old spokesman Terry Crews. It’s hilarious, though you might be grossed out if you’re one of those easily offended types. If you’re one of those easily offended types, you should buck up, because this is awesome. Apparently the Wieden+Kennedy campaign will extend past Old Spice, with Terry Crews making appearances in Procter & Gamble co-branded spots for Bounce and Charmin. I’m looking forward to it.

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